{"id":18441,"date":"2018-07-10T15:10:03","date_gmt":"2018-07-10T15:10:03","guid":{"rendered":"https:\/\/freudebringer.at\/werbeform-touchpoint-sampling\/"},"modified":"2024-02-02T10:04:00","modified_gmt":"2024-02-02T10:04:00","slug":"current-study-high-popularity-of-touchpoint-sampling-as-an-advertising-form","status":"publish","type":"post","link":"https:\/\/freudebringer.at\/en\/current-study-high-popularity-of-touchpoint-sampling-as-an-advertising-form\/","title":{"rendered":"Current study: High popularity of touchpoint sampling as an advertising form"},"content":{"rendered":"\n

The sampling agency Freudebringer publishes the first study on the subject of touchpoint sampling. 101 network partners were surveyed and the results show highly satisfied partners and customers.<\/strong><\/h4>\n\u201cWe create real moments of joy,\u201d says Freudebringer managing director Niko Pabst. This is now also shown by a study by Freudbringer, which was carried out among 101 network partners. \u201cWell over 90 percent of our network partners confirm in the current study that they were very satisfied or satisfied with the distribution of the various product samples to their customers,\u201d says Freudebringer managing director Niko Pabst.\n\nTouchpoint sampling, which is still new in Austria and Freudebringer was the first domestic agency to establish this form of advertising nationwide, is the distribution of free product samples by independent brand ambassadors. Freudebringer entrusts its now around 900 ambassadors with a wide variety of products, from sun creams to teas to detergent samples. These are placed in the selected environment relevant to the target group.\n\nThere are shampoos, lotions and deodorants to try in all John Harris fitness studios in Austria. \u201cWe benefit from the various goodies that we receive from Freudebringer for our members. These small gifts delight our customers and have a big impact on customer loyalty,\u201d says Christian Z\u00f6bl, marketing manager at the studios, confirming the results of the study. He looks forward to passing on samples of Freudebringer in the future.\n

Very high customer satisfaction ratings<\/h4>\nThe recipients are naturally particularly happy about scented cosmetics, the latest beverage variations or sweet temptations. According to the Freudebringer distribution partner, 97 percent of the recipients who were able to test the latest products in this way were very satisfied or satisfied.\n\n\"Product 97% of customers are very satisfied or at least satisfied with Touchpoint Sampling[\/caption ]\n\nThe Freudebringer study is supported by statements from a study with 1,000 participants that was carried out by Post and Marketagent in 2015. When asked \u201cto what extent are samples\/product samples generally interesting to you\u201d, 85 percent of those surveyed answered \u201cvery or somewhat interesting\u201d.\n\nThis agrees with the study by Freudebringer, which shows slightly better results. The Post study also shows that product samples are a \u201cvery high incentive\u201d to buy products in the future. Sampling is therefore an efficient tool for sales promotion; Only \u201crecommendation from friends\u201d and a \u201cgood price-performance ratio\u201d were rated as even better sales arguments among 17 \u201cpurchase incentives\u201d.\n

Network partners distribute with enthusiasm<\/h4>\nFreudebringer enables high-quality trial contacts in the relevant target group with brand-oriented distribution campaigns. \u201cSamples are a personal recommendation from our network partners, who enthusiastically distribute products because they see added value for their customers,\u201d says Pabst, \u201cthis creates trust and turns customers of tomorrow into trendsetters.\u201d The company’s development shows that it’s not just the satisfaction of the network partners: soon 1.5 million products distributed, samples from Henkel, L’Or\u00e9al, Merz, Guhl or Rituals, a new employee and an agency partner in Germany are the results so far.\n\n \n\nFurther information about Freudebringer can be found on our Facebook<\/a> or Instagram<\/a> page\n","protected":false},"excerpt":{"rendered":"

The sampling agency Freudebringer publishes the first study on the subject of touchpoint sampling. 101 network partners were surveyed and the results show highly satisfied partners and customers. \u201cWe create real moments of joy,\u201d says Freudebringer managing director Niko Pabst. This is now also shown by a study by Freudbringer, which was carried out among<\/p>\n","protected":false},"author":4,"featured_media":17869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138],"tags":[123,230,126,127,159,128,129,131],"class_list":["post-18441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freudebringer-blog-2","tag-freudebringer-2","tag-probenverteilung-2","tag-produktverteilung-2","tag-promotion-2","tag-promotionagentur-2","tag-sampling-2","tag-samplingagentur-2","tag-werbeagentur-2"],"_links":{"self":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts\/18441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/comments?post=18441"}],"version-history":[{"count":0,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts\/18441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/media\/17869"}],"wp:attachment":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/media?parent=18441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/categories?post=18441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/tags?post=18441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}