{"id":19435,"date":"2025-08-04T12:41:16","date_gmt":"2025-08-04T10:41:16","guid":{"rendered":"https:\/\/freudebringer.at\/sustainable-sampling-conserving-resources-making-an-impact\/"},"modified":"2025-09-29T14:22:42","modified_gmt":"2025-09-29T12:22:42","slug":"sustainable-sampling-conserving-resources-making-an-impact","status":"publish","type":"post","link":"https:\/\/freudebringer.at\/en\/sustainable-sampling-conserving-resources-making-an-impact\/","title":{"rendered":"Sustainable sampling: conserving resources, making an impact"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Why sustainability is important in sampling<\/strong><\/h3>\n\n<p>Companies are under increasing pressure to design marketing measures that are not only effective but also resource-efficient. Sustainable sampling offers a practical solution here: instead of producing new samples, existing surpluses, seasonal residual quantities or products shortly before expiry are put to good use. <\/p>\n\n<p>This creates valuable brand experiences that also help to reduce food and product waste.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Certification creates trust: ESG according to Austrian Standards<\/strong><\/h4>\n\n<p>Freudebringer is ESG-certified according to Austrian Standards. This certification covers environmental, social and corporate governance aspects and helps to comply with current EU requirements for sustainable business practices. <\/p>\n\n<p>For brands, this means that they can rely on a sampling solution that is verifiably tested and based on transparent processes. In this way, sustainability is not only communicated, but also verifiably implemented. <\/p>\n\n<p>\ud83d\udc49 <a class=\"\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7348686142193524736\">Read more about ESG certification on LinkedIn<\/a><\/p>\n\n<h4 class=\"wp-block-heading\"><strong>How sustainable sampling works<\/strong><\/h4>\n\n<p>The basic idea: <strong>recycling instead of destruction.<\/strong> Products that would otherwise be disposed of are given new value through targeted sampling campaigns. Typical examples are <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Overproduction in the food and cosmetics industry<\/li>\n\n\n\n<li>Seasonal residual stocks that can no longer be placed on the market after a short time<\/li>\n\n\n\n<li>Articles shortly before expiry that are still in perfect condition<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>Added value for brands and consumers<\/strong><\/h4>\n\n<p>Sustainable sampling combines two levels:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Ecological:<\/strong> products are used sensibly instead of being disposed of.<\/li>\n\n\n\n<li><strong>Economical:<\/strong> Budgets are spared as no additional production costs are incurred.<\/li>\n<\/ol>\n\n<p>Studies and practical experience show that the emotional product experience is retained, regardless of whether it is a regularly produced sample or a sustainable second use.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Referral marketing as an amplifier<\/strong><\/h4>\n\n<p>Sustainable sampling is particularly effective when combined with referral marketing. People who try out a product in a suitable environment &#8211; e.g. at a spa, hairdresser or gym &#8211; are more likely to talk about it and pass on the experience. <\/p>\n\n<p>Organic reach is created through trust, not mass.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion: sustainability with a measurable effect<\/strong><\/h3>\n\n<p>Sustainable sampling shows that resource-conserving measures and effective marketing are not a contradiction in terms. With certified processes, a clear focus on relevant touchpoints and a personal handover, brands can take responsibility and reach their target group effectively at the same time. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong>Further links:<\/strong><br\/><a class=\"\" href=\"https:\/\/weiterbildung.landing.marketingclub.at\/\">Marketing Club Austria &#8211; Further training in ESG competence<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why sustainability is important in sampling Companies are under increasing pressure to design marketing measures that are not only effective but also resource-efficient. Sustainable sampling offers a practical solution here: instead of producing new samples, existing surpluses, seasonal residual quantities or products shortly before expiry are put to good use. This creates valuable brand experiences<\/p>\n","protected":false},"author":1,"featured_media":19433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138],"tags":[341,246,305,337,123,142,125,296,126,297,303,128,304,340,130,131],"class_list":["post-19435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freudebringer-blog-2","tag-conserve-resources","tag-direct-marketing","tag-esg-en","tag-fmcg-en","tag-freudebringer-2","tag-kooperationssampling-2","tag-partnernetzwerke-2","tag-product-test","tag-produktverteilung-2","tag-promotional-items","tag-resource-saving-sample-distribution","tag-sampling-2","tag-surplus-products","tag-sustainable-sampling","tag-touchpoint-sampling-2","tag-werbeagentur-2"],"_links":{"self":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts\/19435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/comments?post=19435"}],"version-history":[{"count":2,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts\/19435\/revisions"}],"predecessor-version":[{"id":19617,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts\/19435\/revisions\/19617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/media\/19433"}],"wp:attachment":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/media?parent=19435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/categories?post=19435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/tags?post=19435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}