{"id":19665,"date":"2025-11-05T12:18:43","date_gmt":"2025-11-05T10:18:43","guid":{"rendered":"https:\/\/freudebringer.at\/touchpoint-sampling-in-switzerland-how-small-gestures-strengthen-animal-welfare\/"},"modified":"2025-11-18T13:20:28","modified_gmt":"2025-11-18T11:20:28","slug":"touchpoint-sampling-in-switzerland-how-small-gestures-strengthen-animal-welfare","status":"publish","type":"post","link":"https:\/\/freudebringer.at\/en\/touchpoint-sampling-in-switzerland-how-small-gestures-strengthen-animal-welfare\/","title":{"rendered":"Touchpoint sampling in Switzerland: How small gestures strengthen animal welfare"},"content":{"rendered":"\n

On World Animal Day, our very special sampling campaign in Switzerland showed how much impact small gestures can have. Dog snacks were distributed at over 300 locations throughout the country – not anonymously, but personally. From people you trust. And with a touching message: Adopt instead of buy.<\/strong>Touchpoint Sampling became a mouthpiece for animal welfare and responsibility – approachable, emotional and right in the middle of the everyday lives of people who love animals. <\/p>\n\n

Proximity instead of mass: Why sampling via trusted persons works<\/h4>\n\n

This campaign focused not only on products, but also on relationships. A total of 120,000 chews were handed out directly in veterinary practices, dog salons, offices, caf\u00e9s and boarding kennels, always by people with a relationship of trust with the target group. <\/p>\n\n

This is exactly what makes touchpoint sampling so special: it is based on genuine proximity. No coincidence, no wastage, just personal distribution in a credible, thematically appropriate environment. The distribution becomes a recommendation, the brand becomes a conversation partner. <\/p>\n\n

Animal welfare as a brand message: showing attitude instead of just advertising<\/h3>\n\n

This campaign impressively demonstrated that sampling can be more than just promotion. Each sample became a conversation starter about animal welfare, responsibility and adoption and thus a valuable brand interaction. <\/p>\n\n

Brands that take a stand win. Especially when they do it quietly rather than loudly. In an environment that creates trust. And through people who are heard. <\/p>\n\n

Because touchpoint sampling not only activates the senses, but also the emotions. And that stays in the memory. <\/p>\n\n

Sampling in Switzerland: sensitivity that is well received<\/h3>\n\n

Responsible sampling also means understanding country specifics. Freudebringer relied on local network partners with an understanding of the message for the selection and implementation. The result: high acceptance, strong interactions, positive feedback and a charging of the brand with emotion and values.<\/p>\n\n

This form of recommendation marketing works particularly well with FMCG products that can be experienced: Snacks, care products or drinks can be presented particularly effectively using this form of sampling, even in Switzerland.<\/p>\n\n

Conclusion: A small gesture with a big impact<\/h3>\n\n

The World Animal Day campaign was more than just a distribution campaign. It was a statement. For responsibility. For animal welfare. And for a new form of brand communication that connects rather than interrupts. <\/p>\n\n

Touchpoint sampling in Switzerland shows that genuine proximity, personal handover and a clear message can achieve more than any traditional advertisement.<\/p>\n\n

Do you also want to take a stand with your brand – in Switzerland or throughout the DACH region?<\/strong>Then talk to us. <\/p>\n","protected":false},"excerpt":{"rendered":"

On World Animal Day, our very special sampling campaign in Switzerland showed how much impact small gestures can have. Dog snacks were distributed at over 300 locations throughout the country – not anonymously, but personally. From people you trust. And with a touching message: Adopt instead of buy.Touchpoint Sampling became a mouthpiece for animal welfare<\/p>\n","protected":false},"author":1,"featured_media":19663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138,1],"tags":[333,337,142,125,347,144,238,128,349,130,131],"class_list":["post-19665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freudebringer-blog-2","category-unkategorisiert","tag-brand-trust","tag-fmcg-en","tag-kooperationssampling-2","tag-partnernetzwerke-2","tag-product-samples","tag-promotion-agentur-2","tag-referral-marketing","tag-sampling-2","tag-touchpoint-sampling-switzerland","tag-touchpoint-sampling-2","tag-werbeagentur-2"],"_links":{"self":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts\/19665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/comments?post=19665"}],"version-history":[{"count":1,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts\/19665\/revisions"}],"predecessor-version":[{"id":19666,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/posts\/19665\/revisions\/19666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/media\/19663"}],"wp:attachment":[{"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/media?parent=19665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/categories?post=19665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freudebringer.at\/en\/wp-json\/wp\/v2\/tags?post=19665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}