How do you take a product with added value that needs to be explained to exactly where it is most needed?<\/strong> In a world full of stimuli, focus has become a scarce resource, especially for pupils, students and young adults in training. This is exactly where concentration capsules come in: as everyday support during exam preparation, intensive learning phases or long seminar days. <\/p>\n\n But especially with functional products like these, it’s more than just the content that counts: For the implementation, we used our tried-and-tested concept of touchpoint sampling via trusted persons<\/strong>. In total: <\/p>\n\n – 16,800 concentration capsules The selected touchpoints included universities, tutoring institutes, student residences, driving schools and education centers, i.e. precisely those places where concentrated work becomes a daily challenge.<\/p>\n\n And best of all,<\/strong> the handover did not take place in a roundabout way, but in direct, intimate contact, embedded in personal recommendations and genuine everyday relevance.<\/p>\n\n The combination of strategic distribution, credible delivery and contextual setting pays off:<\/p>\n\n – Maximum relevance<\/strong>: The product precisely meets the needs of the target group. With this form of referral marketing through sampling, we manage not only to generate short-term attention, but also to build long-term brand trust.<\/p>\n\n If products are to promote concentration, then distribution must also be focused. Then let’s think together about where your brand can have the greatest impact. We’ll show you how referral marketing and personal sampling can make your campaign a success. <\/p>\n\nConcentration is no coincidence and neither should sampling be<\/h3>\n\n
Sampling with relevance: how the distribution worked<\/h3>\n\n
The result: more than just a sample pack<\/h3>\n\n
Conclusion: Sampling with brain and heart<\/h3>\n\n
Do you have a product that offers support in everyday learning or working life?<\/h3>\n\n