As a sampling agency, Freudebringer cooperates with a wide variety of more than 20,000 partners across Austria to bring product samples and innovative innovations to the selected target group. There is a strong cooperation with 5,000 doctors, because proximity to people creates trust.
“It’s a nice way to make people happy and to supercharge product samples with the doctors’ expertise,” says Niko Pabst, Managing Director of Freudbringer. In addition, a health-conscious target group is reached. For these reasons, the sampling service provider, which is active throughout Austria and across the borders into Germany, began building a strong network of partners in the health sector years ago.
“There are now 5,000 doctors distributing a variety of our customers’ products to health-conscious people,” continued Pabst. They receive product samples such as hand creams, magnesium preparations, cough drops or magazines and newspapers. “Doctors have very personal contact with many people and enjoy the greatest trust,” adds project manager
Sarah Fabi.
Freudebringer has also made sampling in hospitals possible for some time, be it directly by the doctor, via hospital staff or using dispensers and displays. A thematic selection enables you to reach the desired target group precisely. Freudebringer customers can also select their target group based on gender, age or other socioeconomic factors.
“It makes me happy to do good”
Freudebringer cooperates, designs and organizes the logistics for each campaign and a distribution of up to a million samples is easily possible with the doctor network alone. Everyone likes to make others happy. “It is very important to us to provide competent, attentive and warm care to patients who place their trust in our practice. A small gift given at reception together with a friendly smile is perceived as particularly attentive and is gladly accepted,” says Freudebringer partner Dr. Ritz, ENT specialist in Graz.
The doctor is also happy to read further information and flyers carefully, so that some waiting times can be sensibly shortened. Be it drinks, sweets or nutritional supplements, everything becomes personal. Thanks to the good relationship of trust, people are also happy to try out one or two unknown products.
Touchpoint sampling works
Distributing products is one of the most popular forms of advertising. In the case of doctors, the product is also distributed in an environment where it is not expected. “This increases attention,” Pabst is convinced.
It creates a real win-win-win situation. First for those who give joy, then for the enthusiastic and surprised recipients who receive a small, subtle taste of a product that leaves them wanting more. Finally for companies. You increase your brand awareness, can test new things and delight with little things.
The special thing about touchpoint sampling with Freudebringer is the handover by trusted people and the unerring selection of partners. “We also always come up with new ideas,” says Pabst. Since COVID-19, there has been security through dispensers at the counter, distribution by post and parcel delivery, and digital tracking methods have recently been used.
The customer benefits from a great partner network, receives insight into the world of their target group and often valuable feedback. A professional process is a given – with a clear definition of the target group, the KPIs, reporting with evaluation reports for the distribution campaign, as well as photo documentation or market research on top, Freudebringer is a highly experienced partner for the very special marketing campaign.
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About bringers of joy
Freudebringer (
https://freudebringer.at/) is a sampling service provider that enters into collaborations with network partners and Product samples are distributed to selected target groups in a targeted manner and without wastage. The network partners include doctors, hairdressing studios, fitness centers, hotels, fashion retailers, yoga studios, tobacconists and many other contacts.
What is unique about Freudebringer is that the samples are handed over personally – the doctor gives the new magnesium product to her patient, the hairdresser gives away a shampoo and the boss distributes rice dishes to her employees during their lunch break. Credibility is created through trust.
Freudebringer has defined 25 target and interest groups for sampling campaigns; these are individually designed and refined for each product. Customers include Henkel, Guhl, Nestlé, Uncle Ben’s, Gasteiner or Almdudler and many more.
If you want to know more about touchpoint sampling, then contact us Contact.
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