The social media agency SOCOM supports local product sampling from the Freudebringer agency through “Hyper Local Social Targeting”, a location- and time-bound placement of social media ads. In the vicinity of product distribution, potential interested parties are made directly aware of sampling through sponsored posts. The frequency at the distribution point is increased and new leads are generated. This means that the advantages of the offline and online worlds are combined in the best possible way.
The sampling agency Freudebringer has products distributed via network partners. For example, drinks or beauty products are handed over to potential new customers via partners in the fashion trade. If the new product is handed out directly by the boutique saleswoman, the brand is given additional credibility.
A sampling from which both partners benefit. The branded goods manufacturer’s product is handed over to a specific target group and the advantage for the partner is that he can give his customers a small gift that can have a customer-loyal effect.
Hyper Local Social Targeting
Through “Hyper Local Social Targeting” the target group can not only be filtered and addressed according to socio-demographic characteristics, but potential new customers can also be reached locally. If the distribution takes place in a fashion boutique on Mariahilferstrasse, the advertising will be shown in the Facebook advertising network, Instagram etc., for example within a radius of 1 kilometer in the user feed or in the stories. Potential new customers are directed to the distribution branch with a call to action (CTA). A win-win situation for customers and network partners.
Reach target groups offline and online with precision
“The target group is asked precisely to pick up a free product sample from the fashion boutique, an advantage for the boutique owner and the branded goods retailer,” says Andreas Mittelmeier, managing director of the SOCOM agency. “With SOCOM we have found a partner who can add enormous added value to our touchpoint sampling offering for our customers, which is the perfect add-on before, during and after our sampling campaigns,” says Niko Pabst , Managing Director of the Freudebringer promotion agency, explains further.
Impact for Freudebringer customers and network partners
“Mobile advertising and social ads are particularly effective when it comes to leads and conversions. It’s about reaching potential customers where they are. The impact on the customer of promoting a product geo-specifically offline and now also online together with the Freudebringer network partners cannot be overestimated,” continues Andreas Mittelmeier.
The sampling campaign add-on “Hyper Local Social Targeting” will be available to Freudebringer customers from autumn 2019. The add-on includes placements on the social media channels, if desired, creation of suitable ad subjects/videos and landing pages that are linked to the sampling campaigns, as well as reporting after the successful campaigns.
Caption (from left to right): Freudebringer founder and managing director Niko Pabst and owner of the SOCOM agency, Andreas Mittelmeier
About the touchpoint sampling agency Freudebringer
Freudebringer (
www.freudebringer.at) is a sampling service provider that enters into collaborations with network partners and thus distributes product samples to selected target groups. To the
Network partners include doctors, hairdressing studios, hotels, thermal spas, yoga studios, kindergartens, fitness centers and many more. The protein drink is then distributed, for example, directly by the fitness trainer, the family magazine by the kindergarten teacher or the magnesium supplement by the doctor. This gives the brand additional credibility. Freudebringer has defined 25 target and interest groups for sampling campaigns; these are refined individually depending on the product.
Via the social media agency SOCOM
SOCOM Social Competence – Digital Consulting is a company from Vienna that specializes in online consulting. In addition to the general areas of content, community and ad management, the focus is on strategic and digital communications consulting in and on social media. This covers B2C as well as B2B online communication and digital marketing.
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