The Freudebringer promotion agency is growing and convincing people through sampling through trusted people. Innocent and Almdudler are current new customers, an employee is strengthening the project management and the out-of-home study AmbientMeter 2019 confirms the strong purchase incentive when samples are distributed close to the target group by trusted people and experts.
“I am pleased that the results of the out-of-home study AmbientMeter 2019 confirm our path,” informs Niko Pabst, Managing Director and Founder of the Vienna promotion agency Freudebringer. “It turns out that there is particular trust in the distribution of products and samples by experts,” continues Pabst.
Almost 70 percent of those surveyed also stated that the incentive to buy through product distribution from a trusted person, for example via joy-bringing touchpoints in fitness centers, doctor’s offices, kindergartens, etc., was very large to large. In comparison, the distribution on the street is only 47 percent.
Product distribution via touchpoint sampling creates Buying incentives
Heavy use of distributed product samples
Furthermore, according to the AmbientMeter survey of 4,000 Austrians, around 81 percent also tested the free samples. 12 percent have even passed this on and 11 percent have already bought the product.
“For the implementation of sampling, we offer our customers a comprehensive network for successful touchpoint marketing,” explains Pabst. Products such as the new nöm PRO Drink, Uncle Ben’s lunch snack, Red Bull and recently Innocent Smoothies, the new Almdudler variations and, after bigood shower gels, now also bigood baby care products from Bipa are distributed via the Freudebringer partner network.
Strong partners and customers in the Freudebringer network
The over 5,000 partners include fitness studios and their trainers, doctors, kindergarten teachers, yogis, Thermal spas or hotel employees.
As customers, the brands Persil, Red Bull Energy Drink, Uncle Ben’s, Innocent, Almdudler, Rituals, Savoderm and Guhl rely on the Freudebringer agency and its team, which is also growing. Jasmin Weber has recently started supporting the team around managing director Niko Pabst and partner Markus Rauer.
About the AmbientMeter – The reach study of the Austrian out-of-home media
The AmbientMeter is published every two years and in 2019 for the eighth time. The study is a multiclient project and delivers diverse range and structural results on an independent basis. Austrians between the ages of 14 and 69 (6,354,000) were surveyed in around 4,000 online interviews in spring 2019.
If you want to know more about touchpoint sampling, please contact us Contact.
Deutsch
