Deutsch
If you want to reach pet owners, you need more than traditional advertising, namely genuine proximity, trust and a concept that works in the right place. This is exactly what we achieve with targeted product sampling: over 2,060 animal-related partners in Austria alone ensure that brands end up where they are really needed – in the middle of the everyday lives of people who love their pets.
Why the target group of pet owners is so valuable for FMCG brands
Whether dog, cat or rabbit: For animal lovers, the welfare of their pet is not a compulsory program, but a matter of the heart. Pets are members of the family, and those who love them make conscious choices – whether in terms of food, toys or care products. This is precisely why the environment in which these decisions are made is so crucial. With our recommendation marketing via personal touchpoints, we create brand trust at precisely these moments.
Reach pet owners? With the right touchpoints!
Our specialized network of over 2,060 pet-friendly partners in Austria alone, from veterinary practices and dog schools to pet-friendly hotels, enables us to distribute up to 180,000 targeted product samples every month. Whether functional treats, high-quality food or new accessories: we take your brand to where trust counts, directly into the hands of experts who make recommendations that pet owners really believe.
Referral marketing through trusted persons works
A classic advertisement is quickly skimmed over. But a product sample handed over personally by a vet? That sticks in the mind. Our sampling partners know the products, stand behind their quality and pass them on with genuine trust. This principle of referral marketing via popular figures is the basis of our strategy and your key to sustainable brand loyalty.
The ideal animal target group with a concept and advice
Not every product fits into every setting. This is precisely why we provide individual and strategic advice on which distribution locations offer the best fit for the brand. Energy drinks at the vet? Out of place. But premium food, care products or innovative toys – that works. We make sure that your sampling campaign lands precisely where it triggers curiosity and enthusiasm.
Case study: How targeted product sampling works for pet products
- Samples: DE 8,950 pcs | AT 5,000 pcs
- Touchpoints: DE 48 | AT 25
- Distributed in: Pet shops, veterinary practices, dog schools – but also in pet-friendly offices, agencies and co-working spaces
Result:
Thanks to the targeted selection of animal-related channels, it was not only possible to reach the relevant target group, but also to create an environment in which recommendation, trust and product use go hand in hand. The direct handover by experts led to a high level of acceptance and a visible increase in brand awareness.
Conclusion: If you want to reach pet owners, you need heart, strategy and a source of joy
Our customized touchpoint sampling picks up your target group where they are open, interested and receptive. With the largest network in the DACH region, our personal advice and measurable impact, your product will become a favorite among pet owners.
👉 Curious to find out more? We would be happy to provide you with a non-binding quote for your sampling campaign in the world of pets!
