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On World Animal Day, our very special sampling campaign in Switzerland showed how much impact small gestures can have. Dog snacks were distributed at over 300 locations throughout the country – not anonymously, but personally. From people you trust. And with a touching message: Adopt instead of buy.
Touchpoint Sampling became a mouthpiece for animal welfare and responsibility – approachable, emotional and right in the middle of the everyday lives of people who love animals.
Proximity instead of mass: Why sampling via trusted persons works
This campaign focused not only on products, but also on relationships. A total of 120,000 chews were handed out directly in veterinary practices, dog salons, offices, cafés and boarding kennels, always by people with a relationship of trust with the target group.
This is exactly what makes touchpoint sampling so special: it is based on genuine proximity. No coincidence, no wastage, just personal distribution in a credible, thematically appropriate environment. The distribution becomes a recommendation, the brand becomes a conversation partner.
Animal welfare as a brand message: showing attitude instead of just advertising
This campaign impressively demonstrated that sampling can be more than just promotion. Each sample became a conversation starter about animal welfare, responsibility and adoption and thus a valuable brand interaction.
Brands that take a stand win. Especially when they do it quietly rather than loudly. In an environment that creates trust. And through people who are heard.
Because touchpoint sampling not only activates the senses, but also the emotions. And that stays in the memory.
Sampling in Switzerland: sensitivity that is well received
Responsible sampling also means understanding country specifics. Freudebringer relied on local network partners with an understanding of the message for the selection and implementation.
The result: high acceptance, strong interactions, positive feedback and a charging of the brand with emotion and values.
This form of recommendation marketing works particularly well with FMCG products that can be experienced: Snacks, care products or drinks can be presented particularly effectively using this form of sampling, even in Switzerland.
Conclusion: A small gesture with a big impact
The World Animal Day campaign was more than just a distribution campaign. It was a statement. For responsibility. For animal welfare. And for a new form of brand communication that connects rather than interrupts.
Touchpoint sampling in Switzerland shows that genuine proximity, personal handover and a clear message can achieve more than any traditional advertisement.
Do you also want to take a stand with your brand – in Switzerland or throughout the DACH region?
Then talk to us.
