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Trust, timing, relevance: this is how product samples achieve their full effect!
How do you take a product with added value that needs to be explained to exactly where it is most needed?
We did just that for a manufacturer of concentration capsules: a sampling campaign that could not be more targeted: 16,800 product samples at 60 selected educational institutions, including universities, student dormitories, tutoring institutes, driving schools and educational centers, distributed by people who enjoy the trust of the target group.
Concentration is no coincidence and neither should sampling be
In a world full of stimuli, focus has become a scarce resource, especially for pupils, students and young adults in training. This is exactly where concentration capsules come in: as everyday support during exam preparation, intensive learning phases or long seminar days.
But especially with functional products like these, it’s more than just the content that counts:
– The message is crucial.
– The person handing over the product influences the perception.
– The place and moment of the handover create context and credibility.
Sampling with relevance: how the distribution worked
For the implementation, we used our tried-and-tested concept of touchpoint sampling via trusted persons. In total:
– 16,800 concentration capsules
– at 60 specifically selected educational institutions
– via receptionists, teachers, course instructors and administrative staff
– passed on directly to the target group
The selected touchpoints included universities, tutoring institutes, student residences, driving schools and education centers, i.e. precisely those places where concentrated work becomes a daily challenge.
And best of all, the handover did not take place in a roundabout way, but in direct, intimate contact, embedded in personal recommendations and genuine everyday relevance.
The result: more than just a sample pack
The combination of strategic distribution, credible delivery and contextual setting pays off:
– Maximum relevance: The product precisely meets the needs of the target group.
– Credibility: Recommendation by trusted people strengthens the brand image.
– Visibility in everyday life: The touchpoint becomes a stage for real product perception.
With this form of referral marketing through sampling, we manage not only to generate short-term attention, but also to build long-term brand trust.
Conclusion: Sampling with brain and heart
If products are to promote concentration, then distribution must also be focused.
Our campaign shows how target group-specific product samples can have a strong impact in a credible environment without any wastage.
Do you have a product that offers support in everyday learning or working life?
Then let’s think together about where your brand can have the greatest impact. We’ll show you how referral marketing and personal sampling can make your campaign a success.
👉 F eel free to contact us for a non-binding quote
