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NÖM Fasten Touchpoint Sampling meets conscious lifestyle
Experience the fasting period consciously – exactly where exercise and nutrition play a central role. This is why we have optimally positioned NÖM Fasten with our touchpoint sampling approach in premium fitness studios such as John Harris Fitness and Holmes Place Austria. Targeted placements enabled the brand to be experienced in a high-quality environment.
The idea behind the NÖM fasting sampling with yoga goodies
Freudebringer designed NÖM yoga socks especially for this campaign and combined them with exclusive yoga mats sponsored by NÖM. Together, these items formed a deliberately staged brand moment. Immediately after the yoga session, the participants enjoyed a NÖM fasting drink – just the right time for conscious enjoyment and regeneration. They took the high-quality yoga socks home with them as a practical goodie. As a result, the brand value was noticeably integrated into everyday life.
How the touchpoint sampling of NÖM Fasten works
This sales promotion measure made targeted use of relevant contact points to achieve maximum impact. Our sampling concept was based on:
- Mirror films, posters and flyers to increase brand presence
- Branded NÖM refrigerators in the entrance area for uncomplicated tasting
- Precise planning of the sampling campaign including briefings for all locations
Result of the NÖM Fasten Sampling Campaign
The sampling campaign proved how powerful sampling campaigns can be when they are implemented in an authentic and everyday way. Our touchpoint sampling turned NÖM Fasten into a tangible brand and tapped into new target groups directly in the right context. The combination of exercise, conscious nutrition and high-quality giveaways in particular proved to be a recipe for success.
The campaign also generated a lot of positive feedback from both the studio team and participants. The use of high-quality branded items such as the yoga mats and socks not only promoted brand awareness, but also the emotional connection to the NÖM brand.
Conclusion: Successful sampling marketing with NÖM Fasten
This campaign is an example of how strong sampling marketing works. Thanks to the right strategy, suitable goodies and well thought-out staging, the tasting was transformed into a real brand experience. In this way, NÖM Fasten remains positively anchored in the target group’s memory for the long term
