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How outdoor sampling works for summer activities
When people are outdoors, they are open to new things, especially if they are refreshing, active and surprising. This is exactly where Outdoor sampling in summer free samples are handed out at the perfect moment – not at the point of sale, but in the middle of life.
Active sampling with Corona Cero – enjoy alcohol-free by the water
In cooperation with Corona Cero, locations were specifically selected in the summer where active sports target groups are on the move: Kayak clubs, SUP rentals or beach areas with a sports focus. Instead of classic promotional items, people were invited to try the drink directly, without alcohol but with full flavor.
The result: an unforgettable brand moment: refreshing, health-conscious and exactly where the target group feels comfortable anyway.
Those on the move stay curious
With sports sampling, the focus is on the combination of experience and product. Drinking an ice-cold beverage after a paddle remains in the memory, especially if it was not expected. This is precisely the strength of touchpoint sampling: creating proximity in a credible context.
Summer, sun, visibility
The sampling was accompanied by flyers, adhesive foils, ice puckets, posters and, of course, limes – all perfectly coordinated with the fresh, summery brand image. The drinks were placed in eye-catching ice puckets directly at collection points at kayak and SUP rentals. Adhesive foils aroused curiosity from a distance without being obtrusive.
The visual presence was deliberately reduced but well thought out: instead of flashy advertising messages, the setup conveyed a natural, relaxed lifestyle that matched the product and the surroundings. It is precisely this subtle brand staging that ensures that the experience is remembered positively. A chilled Corona Cero after paddling, surrounded by a sophisticated brand world – that is modern recommendation marketingthat works.
Conclusion: Outdoor sampling hits the nerve of the target group
Targeted sampling in the outdoor segment pays off particularly well in summer. Brands benefit from natural, active encounters and Freudebringer ensures the perfect implementation. Reaching target groups at the right moment not only stays in their minds, but also in their hearts.
