The Freudebringer sampling agency strengthens its position in the market by distributing several million product samples per year. In collaboration with many network partners, there are currently tastings and samples of drinks in the workplace – in industrial companies as well as in agencies or in retail.
“Through Joy Bringers, NESCAFÉ Xpress achieves a work environment in which it is important to be awake and focused. This is ideal for our positioning and perfect product placement,” says Tina Dorfmeister, Brand Manager at Nestlé.
The world’s largest food and beverage company with locations in 191 countries distributes its samples to train drivers, bus drivers and taxi drivers together with Freudebringer network partners. “These different target groups are so precise and difficult to reach at the right touchpoint without something that brings joy,” says Dorfmeister, pleased about the success of the campaign.
Nestlé is just one of the many customers who use Freudebringer’s network of partners and experts. Customers of the sampling agency choose their desired target groups from 25 defined target groups to whom new products and samples are distributed. The samples are distributed personally by trusted people such as doctors, educators and fitness trainers or in the working environment by works councils and department heads.
ÖBB train drivers are happy about product samples
“We distribute convenient products in offices, agencies, as well as at the blast furnace or in the train driver’s cab and thus reach a very personal environment with brands. Sampling in everyday work is very popular,” says Niko Pabst, managing director and founder of Freudebringer.
Regardless of whether it is a white collar or blue collar worker, whether in production or in a craft business, the response is very positive. As confirmation, Pabst shows an Instagram photo of the laughing team from a Viennese agency who are currently trying Gasteiner Orange from the mineral water brand’s new Fruits Edition.
The products that bring joy to employees’ everyday work in the current campaign include
NESCAFÉ Xpress, Rice and noodle dishes, drinks and small snacks that delight the workplace.
Strong growth in the 3rd year
Niko Pabst, who is also managing director of the Marketing Club Austria, is pleased about a successful business year and a growing team with the two experienced project managers Sarah Fabi and Jasmin Weber.
“With our constantly growing network of more than 10,000 partners, we have a clear unique selling point,” says Pabst, “this enables the distribution of diverse and innovative products in a high-quality and, above all, the right environment for the desired target group.”
A study by AmbientMeter from the spring shows that products that are distributed by people you trust are a real incentive to buy them in the future. According to the study conducted by Marketagent, touchpoint sampling is a very efficient sales promotion tool.
About the touchpoint sampling agency Freudebringer
Freudebringer (
www.freudebringer.at) is a sampling service provider that enters into collaborations with network partners and thus distributes product samples to selected target groups. To the
Network partners include doctors, hairdressing studios, hotels, thermal spas, yoga studios, kindergartens, fitness centers and many more. The protein drink is then distributed, for example, directly by the fitness trainer, the family magazine by the kindergarten teacher or the magnesium supplement by the doctor. This gives the brand additional credibility. Freudebringer has defined 25 target and interest groups for sampling campaigns; these are refined individually depending on the product.
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