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Autumn sampling ideas with sales-promoting measures
When the leaves fall and the days get cooler, it’s not just nature that changes, but also people’s consumer behavior. Now is the perfect time for brands to attract new customers or surprise existing customers with targeted sampling campaigns using sales promotion measures such as free samples in the fall. With its festivals and moods, fall offers ideal occasions for creative campaigns.
Why sales promotion measures work particularly well in the fall
People spend more time indoors in the fall and are more receptive to new products for well-being, care and enjoyment. Free samples as a sales promotion measure help to bring these products to life. They are particularly popular:
- Care products for skin and hair
- Teas, spices and wellness products
- Seasonal snacks and drinks
Through clever direct marketing and sample mailings, brands can now specifically address those target groups that long for comfort, novelty and inspiration.
Sampling ideas for the fall
- Halloween specials: small tasting boxes with pumpkin-spiced products or special delicacies.
- Beauty in fall: Skincare samples for dry skin that is stressed by the heating air.
- Autumn fragrance samples: Warm perfume or room fragrance samples to suit the season.
How a successful sample campaign works
A successful sales promotion measure in the fall is based on:
- Harmonious, seasonal packaging
- Personalized approach to the target group
- Multi-channel strategies (e.g. social media + sampling box)
Free samples not only increase brand loyalty, but also provide valuable insights through feedback and tracking.
Conclusion: Fall is sampling time
With a well-thought-out sampling strategy and suitable promotional measures such as free samples, companies can make a big impact in the fall. It is the time for new beginnings, for coziness and for creative marketing campaigns that will be remembered.
