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Sampling with delivery services as a modern sales promotion measure
If you want to inspire customers today, you have to be present where everyday life meets real emotion, such as at the moment of food delivery. This is exactly where sampling with delivery services comes in: Products are delivered directly, accurately, surprisingly and effectively – an ideal introduction to emotional recommendation marketing.
How product sampling works with delivery services
Whether snacks, drinks, care products or lifestyle innovations: The free sample is simply added to the order. Whether pizza, sushi or vegan bowls, the sample ends up directly in the hands of potential fans.
This “point of delivery” is a highly emotional touchpoint that arouses genuine interest and lays the foundation for brand loyalty.
The advantages at a glance
- Targeted & selective: Delivery areas, districts and target groups can be precisely defined.
- High attention: No shelf stress, no competition, 100% attention for your product.
- Sales preparation instead of push advertising: Ideal for product launches, seasonal campaigns or sustainable FMCG reinforcement.
- Brand presence with added value: flyers, QR codes, advertising cards or product dispensers bring additional branding into play.
Touchpoint sampling in everyday life: the perfect moment to try it out
When you open the delivery box, not only is your favorite dish waiting, but also your product. This moment is positively charged, free of stress and is often shared with friends or colleagues. This is precisely why product sampling via delivery services is ideal for referral marketing.
The accompanying snack or drink is often tasted immediately and recommended just as quickly.
Example of success: Lay’s Bugles Chips with delivery services in five cities
A great example of sampling with delivery services is our distribution together with our customer Lay’s Bugles Chips. In Vienna, Linz, Graz, Salzburg and Klagenfurt, the crispy corn snacks were distributed as a free sample directly with food deliveries.
The process was simple but effective: customers ordered their favorite food from participating delivery services and also received a pack of Lay’s Bugles. This touchpoint in a relaxed moment at home generated a lot of attention and positive feedback.
Results & benefits of the campaign:
- Wide reach: Thousands of households in five major cities were reached within a short space of time.
- Positive product experience: The chips were a perfect match for the moment of ordering and invited sharing.
- Referral potential: Many customers talked about the campaign among their friends or on social media, an ideal effect for referral marketing.
The combination of product sampling, direct marketing and a smart sales promotion measure clearly showed that reaching customers at the right moment not only increases brand awareness, but also creates an emotional bond.
Conclusion: Sampling with delivery services combines proximity, timing and emotion
Sampling with delivery services is far more than just logistical cleverness. It is emotional direct marketing that reaches customers at the right moment – with real attention, real use and real recommendation value.
Anyone who wants to effectively place FMCG products, drinks, snacks or beauty innovations will find a highly efficient channel here that will be remembered and, in the best case, lead directly to repeat purchases.
👉 Curious now? We’ll show you how to get your brand across via delivery services. Contact us for a non-binding concept!
