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The start of the semester is the ideal time to reach students as a target group for product sampling. Thousands of young people are starting a new phase in their lives, are open to new things and are particularly receptive to free samples. This is exactly where clever brands come in to make initial contacts and promote long-term loyalty.
Why the start of the semester is perfect for free samples
A lot is new at the start of the new semester: new city, new apartment, new acquaintances and plenty of room for new favorite products. Free samples are not only gladly accepted during this phase, but are often emotionally linked to the first, exciting days at university. This positive brand experience can lead to real loyalty later on.
What’s more, students like to tell others what inspires them. A cleverly placed product sampling in the canteen or a sample in the welcome bag can quickly become a topic of conversation and thus a multiplier for your brand.
How to reach students as a target group for product sampling at the start of the semester
Timing is crucial and we at Freudebringer know exactly when and where it pays off. Students’ attention is particularly high at the start of the semester: whether in the introductory week, at university fairs or in the coveted welcome bags – we place your free samples where they are effective.
Thanks to our many years of experience in product sampling at universities and universities of applied sciences, we know how to reach students emotionally and make a positive impression. Thanks to our close cooperation with university networks and our experience in the student environment, your products will become a highlight in everyday university life.
From classic sample campaigns to targeted distribution in halls of residence or at events. We, Freudebringer, make sure that your brand gets exactly where it needs to be.
From classic sample campaigns to targeted distribution in halls of residence or at events – Freudebringer ensures that your brand gets exactly where it needs to be.
One example:
During Freshers’ Weeks, we distribute product samples directly on campus or in student residences. The Oatly spread distribution was particularly successful, for example, when we surprisingly handed out the product samples together with the luggage, perfectly tailored to everyday student life. The reactions were consistently positive: many students tried the product for the first time, enthusiastically recommended it to others and later bought it themselves. Such surprising moments not only attract attention, but also create emotional closeness to the brand, the first step towards brand loyalty.
Seasonal themes can also be incorporated perfectly, such as feel-good products for the exam phase or snacks for long study nights. Our goal: to make your products an integral part of everyday student life.
Conclusion: The perfect start for hearts and minds with Freudebringer
Use the start of the semester to gain loyal new customers among students. We help you to make your brand visible at the right moment – in a likeable, tangible and sustainable way.
