The advertising agency Freudebringer started 2019 with four new customers – Mars with Uncle Ben’s Rice, Red Bull Energy Drink, BIPA with bi good and nöm PRO protein drinks are now part of the portfolio.
“The year is starting very positively with four new customers,” says Niko Pabst, managing director and founder of the Vienna agency Freudebringer, “we offer our customers a really good network for successful touchpoint marketing.” Freudebringer distributes product samples through partners such as fitness centers, sports clubs, thermal spas and at many other exciting touchpoints. The agency offers innovative products to get to know the target group through selected channels.
Uncle Ben’s Express Rice with Quinoa was distributed to 500 companies in January. Andrea Pichler, Brand Manager Food MARS Austria, sees her Freudebringer product ideally placed “at the lunch table, where everyone wants to quickly prepare wholesome, good food”.
Postings from satisfied customers with their Uncle Ben’s lunch snack complement the campaign. Social media and collaboration with influencers are part of Freudebringer’s communication strategy.
The new NÖM Protein Drink is also distributed by the Freudebringer advertising agency
As a highlight after training, NÖM has recently launched the new nöm PRO drink in vanilla, chocolate and banana varieties, low carb and without added sugar. The drinks are distributed by trainers in fitness and sports centers, in football and judo clubs or in CrossFit and tennis clubs.
“Touchpoint sampling supports our comprehensive advertising activities wonderfully. This is how we manage to reach our target group without wastage in an environment that is suitable for the product,” says Gudrun Bartl, Junior Brand Manager at NÖM AG.
The advertising agency Freudebringer wins 4 new brands
Great gifts in the right environment
“Everyone likes to receive something as a gift. Whether it’s a Red Bull energy drink during a work break, a protein drink after training, a shower gel in the yoga studio or delicious brown rice as a snack. Sampling is one of the most popular forms of advertising. This is also confirmed by the 2018 Freudebringer study,” explains co-founder Markus Rauer.
“This successful start to the year shows that network partners in the right place are likeable and credible,” says Pabst, who is also managing director of the Marketing Club Austria. “Customers who try out innovative products in this way associate them with good feelings and recommend them continue and will most likely buy them again. This is confirmed by our study from 2018”.
2 million products distributed in just under 2 years
The advertising agency Freudebringer from Vienna is growing, as shown by two million products distributed, partners such as Henkel, L’Oréal, Unilever, Mars, Merz and Guhl, and an agency partner in Hamburg and Zurich. For two years, the touchpoint sampling agency has been setting the tone with strong products that ambassadors distribute directly to end customers in a credible environment. Pabst is thrilled that the joy-bringing range with products from the homecare, beauty and health sectors now also includes products from providers from food & Beverages count.
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