The Freudebringer promotion agency has the largest network in the fashion retail sector in Austria. With more than 400 partners, up to 200,000 product samples are distributed monthly. Samples reach the target group in a stylish setting and in a very personal way.
Shopping is one of the most popular leisure activities for Austrians. Whether on shopping streets or in shopping centers, there is a lot going on on the streets and in the shops. “Placing products in a stylish and elegant environment is ideal for many of our customers,” says the managing director of the Freudebringer promotion agency, Niko Pabst.
A variety of products that bring joy are distributed at the touchpoint for fashion-conscious people. In keeping with the fashion theme, detergent samples are packaged with newly purchased fashion items. “Everyone likes to be given tips on how best to care for their new skirt and new linen trousers,” says Freudebringer project manager Sarah Fabi from her own experience To receive a care edition as a gift”. But drinks, lifestyle samples or beauty items are also ideal for distribution or promotional campaigns in fashion retail.
From fashion chains and fashion boutiques
The collaborations range from major fashion chains such as Turek, Vero Moda, Calzedonia, Jack & Jones to the bridal salon or the high-end boutique around the corner. This means that Freudebringer customers have a large selection of fashion companies to distribute their product to the jointly defined target group.
“If the attractive, new and fashionable item of clothing is accompanied by a small gift from us with a nice smile, then our customers are particularly happy,” says Magdalena Blümel from
VERO MODA, which has been cooperating with the Freudebringer agency for three years.
The products are passed on by people you trust because, especially in boutiques, the seller and customer have often known each other for many years. The out-of-home study AmbientMeter 2019 confirms the effect of trust in sampling activities. 70 percent of those surveyed stated that distribution by a trusted person at the touchpoint represented a real incentive to buy, while only 47 percent confirmed this for street distribution.
Linked online and offline
Pabst talks about another highlight of the cooperation in the fashion retail sector. Last year, a campaign based on hyper local social targeting took place in cooperation with the
social media agency SOCOM. This ran via location- and time-bound social media ads. Within a radius of about one kilometer of the sampling campaign, sponsored ads were played out to socio-demographically selected target persons, which provided information about the distribution.
This is how the offline and online worlds were linked together. “The target group is asked precisely to pick up a free product sample from the fashion boutique, so new target groups are addressed – an advantage for the shop owner and the brand owner,” says SOCOM managing director Andreas Mittelmeier. Niko Pabst is pleased about the “perfect add-on” for campaigns, which has been used by Freudebringer customers since autumn 2019.
“Mobile advertising and social ads are particularly effective in terms of leads and conversions,” confirms Mittelmeier, “so potential customers are reached at their destination. The impact on Freudebringer network partners and the sampling partner cannot be overestimated.”
“We give joy to exactly the right target person with diverse samples. “That makes you want more,” Niko Pabst is convinced. Freudebringer offers its customers a large portfolio – in addition to the campaign concept, a follow-up report with individual findings and online activities, the placement of additional advertising materials, the integration of market research or mystery shopping for quality evaluation are also offered.
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About the Freudebringer advertising agency
Freudebringer (
https://freudebringer.at/) is a sampling service provider or a promotion agency, who enters into collaborations with network partners and distributes product samples to selected target groups in a targeted manner and without wastage. The network partners include doctors, hairdressing studios, fitness centers, hotels, fashion retailers, yoga studios, tobacconists and many other contacts.
What is unique about Freudebringer is that the samples are handed over personally – the doctor gives the new magnesium product to her patient, the hairdresser gives away a shampoo and the boss distributes rice dishes to her employees during their lunch break. Credibility is created through trust.
Freudebringer has defined 25 target and interest groups for sampling campaigns; these are individually designed and refined for each product. Customers include Henkel, Guhl, Nestlé, Uncle Ben’s, Gasteiner or Almdudler and many more.
If you want to know more about touchpoint sampling, then contact us Contact.
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