Austria is becoming the number one holiday destination for the local population this year. This is exactly why the Freudebringer agency is strengthening its partner network in tourism. More than 300 hotels and campsites distribute up to 100,000 product samples and samples.
Finally. Many people are looking forward to being able to start their vacation in Austria’s tourism hotspots and also in quieter destinations in the country. “Austria has so much to offer: beautiful turquoise lakes, the mountains and interesting cities,” says Niko Pabst, who will be vacationing in Austria this year. “We really enjoy providing vacationers with little goodies like shampoos, magnesium products for hikers or lotions Welcome to put a smile on your face”.
The products, samples and samples from various companies are distributed at the receptions of hotels and campsites such as the
Hotel Larimar, just one of the sampling agency’s hotel partners bringer of joy. This works, because receptionists in particular are perceived as a particularly friendly professional group in Austria. An image that is transferred to the products. Not only do the products make the start of your vacation sweeter, but direct delivery also allows you to gain a lot of valuable feedback from the target group.
Pabst knows from experience that feedback is an important input for further development, especially for innovative ideas. “We act like a small market research company.” Anyone who is interested can expand the distribution campaign into a comprehensive market test.
The advantage of distribution in the tourist environment is that Freudebringer can proceed in a very goal-oriented manner. For example, you can cluster according to wellness hotels, family vacations or hiking destinations. The distribution on campsites also offers a targeted environment.
Touchpoint sampling works
Touchpoint sampling is a successful marketing platform and a good addition to the digital world. “I think some products you have to try out, touch, smell, taste – just experience with all your senses,” says Freudebringer project manager Sarah Lena Fabi.
The special thing about Freudebringer is that the products and samples are handed over personally by experts, trusted people and popular figures. Success proves that Joybringer is right. Last year alone, more than two million product samples were distributed in different environments and industries.
Strong and fast logistics, the large partner network in a wide range of industries and a target group-specific and uncomplicated sampling concept help with the implementation. “We give joy and that makes you want more,” Niko Pabst is convinced.
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About the Freudebringer advertising agency
Freudebringer (
https://freudebringer.at/) is a sampling service provider that enters into collaborations with network partners and Product samples are distributed to selected target groups in a targeted manner and without wastage. The network partners include doctors, hairdressing studios, fitness centers, hotels, fashion retailers, yoga studios, tobacconists and many other contacts.
What is unique about Freudebringer is that the samples are handed over personally – the doctor gives the new magnesium product to her patient, the hairdresser gives away a shampoo and the boss distributes rice dishes to her employees during their lunch break. Credibility is created through trust.
Freudebringer has defined 25 target and interest groups for sampling campaigns; these are individually designed and refined for each product. Customers include Henkel, Guhl, Nestlé, Uncle Ben’s, Gasteiner or Almdudler and many more.
If you want to know more about touchpoint sampling, then contact us Contact.
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