What exactly is touchpoint sampling?

When trusted people recommend products and distribute them at the appropriate location, this is called touchpoint sampling. But that is not all … Wastage, an unsuitable brand environment, complicated processing, unmotivated distribution staff, complicated logistics – classic product sampling often costs those responsible for marketing more effort than benefit, neither benefits the brand nor can it be implemented cost-effectively. That’s what Niko Pabst thought when he founded the full-service touchpoint sampling agency Freudebringer around 7 years ago. The agency relies on experts, trusted people and popular figures “The principle of touchpoint sampling – i.e. direct and personal product distribution by experts, confidants and popular figures – is not only innovative, but above all also much more effective, pushes sales and gives the brand a further positive boost,” says the agency boss the point. “The products end up directly with the right target group without wastage, and this also gives the whole thing the necessary boost of trust through so-called recommendation marketing.” Joy for everyone involved The branded goods owners know that their goods are in good hands. The respective partners such as fitness trainers, doctors, sports clubs, yogis, mountain hut operators, day spa employees, boutique owners and many more can make their customers and members happy and reward their loyalty. And the recipients are happy to receive a free, valuable branded product and can test, smell and touch it. The success also shows that this concept is a win-win situation for everyone involved. Freudebringer has not only taken the Austrian market by storm, but has now also implemented successful projects in Germany and Switzerland. Complete planning, coordination and logistics Of course, there is much more to the full service: “We not only select the right network partners to reach the right target groups, but also take care of the complete planning, logistics and mystery shopping and always carry out market research during the campaign,” says Pabst further in detail. “In addition to the popular product sampling, selected partners can also integrate it into their flyers, newsletters or even their shop window design!” Further information, implementation ideas and an individual offer are available without obligation by email to office@freudebringer.at or a little inspiration on our YouTube channel!