From small retailers to large sports retail chains Intersport, Hervis or Decathlon – the advertising agency Freudebringer is sports-oriented and distributes popular and varied product samples to an active target group. h4>
“We go directly to the desired environment and the samples distributed are perfectly selected for the target group addressed,” explains Niko Pabst, Managing Director of the Freudbringer agency. The Viennese sampling service provider, which is active throughout Austria and beyond the borders of Germany, began building a strong network of partners in a wide range of industries years ago and offers marketers a large playing field.
With sporting ambitions, Freudebringer is currently active in the sports retailer industry. “Our customers like the nice attention, we benefit from a smile that the customer gives us as a thank you and the customers always give us interesting feedback on the products we distribute,” says Markus Hörhager from Hervis. Especially in smaller towns, buyers and sellers often know each other personally and receiving a nice gift surprises and strengthens trust.
“On top of that, we offer companies the opportunity to select their samples according to sports or gender,” adds Jasmin Weber, project manager at Freudebringer. This allows the campaign to be targeted in a targeted manner and is the secret of touchpoint sampling. What is otherwise only possible online due to the availability of reliable data is also perfectly implemented offline by Freudebringer. Together with the customer, a socio-demographic selection from up to 25 target and interest groups is easily possible.
Connect offline with online through hyper local social targeting
But even the online world integrates joy-bringers into campaigns. Upon request, hyper local social targeting via social media, specifically Facebook, is used in addition to sampling. In this specific case, people in the target group who were within a kilometer radius were informed on Facebook about the distribution campaign in a boutique. This is how potential new customers were addressed.
Niko Pabst is convinced that this idea also works wonderfully in sports retail. “We reach target groups offline and online precisely,” says Pabst. For the implementation, Freudebringer is cooperating with the agency SOCOM. SOCOM Managing Director Andreas Mittelmeier informs: “Hyper Local Social Targeting addresses the target group in the immediate area and thus adds a geographical component. People are personally invited to pick up a free product sample in store. This is wonderful for the boutique owner, as well as the branded goods retailer who wants to test and distribute their samples.”
Touchpoint sampling works
Touchpoint sampling is a win-win-win situation. For those who give joy, for the delighted recipients who receive a small, fine taste of a product that leaves them wanting more. Ultimately for companies that can increase the popularity of their brand, reach new target groups and test innovations with little effort.
The special thing about touchpoint sampling with Freudebringer is the unerring and diverse selection of partners and the handover by trusted people. The customer benefits from a great partner network, receives insight into the world of their target group and often valuable feedback. The agency is also taking the changes caused by COVID-19 into account. This means that it can be distributed safely and without touching it, using a dispenser at the counter or via postal and parcel delivery.
A professional process is a given – with the clear definition of the target group, the KPIs, reporting with evaluation reports for the distribution campaign, as well as photo documentation and the offer of market research on top, Freudebringer is a highly experienced partner for the very special marketing campaign.
_____________________________________________________________________________________________________
About the Freudebringer advertising agency
Freudebringer (https://freudebringer.at/) is a sampling service provider that enters into collaborations with network partners and Product samples are distributed to selected target groups in a targeted manner and without wastage. The network partners include doctors, hairdressing studios, fitness centers, hotels, fashion retailers, yoga studios, tobacconists and many other contacts.
What is unique about Freudebringer is that the samples are handed over personally – the doctor gives the new magnesium product to her patient, the hairdresser gives away a shampoo and the boss distributes rice dishes to her employees during their lunch break. Credibility is created through trust.
Freudebringer has defined 25 target and interest groups for sampling campaigns; these are individually designed and refined for each product. Customers include Henkel, Guhl, Nestlé, Uncle Ben’s, Gasteiner or Almdudler and many more.
If you want to know more about touchpoint sampling, then contact us Contact.
Deutsch
