Sampling at sporting events: when your product ends up in the middle of a fan moment

Fan time = rehearsal time – the perfect moment for sampling at sporting events

Sampling at sporting events is not just an activity on the sidelines, but a social experience. People watch games together, meet in the park or celebrate at major broadcasts. People eat, drink and laugh – this is exactly where brands have the opportunity to place samples perfectly.

It’s the moment that counts – sampling at sporting events

Whether as a small surprise, a welcome refreshment or a snack to share with others – sampling at sporting events brings products to the moment when emotions are at their highest. And that’s exactly what makes the difference.

Where fans party, there’s room for your product samples

Freudebringer uses real fan moments to place samples in a smart and unobtrusive way. No giant banners, no “buy me”, just: “Hey, try it”. Sounds simple? It is!

Here are a few perfect places to do so:

• Delivery services: Pizza is coming, and a cool free sample to boot – perfect for testing.
• Big screen broadcasts: Emotions at half-time, accompanied by a suitable rehearsal.
• Offices: Lunch break, live stream, thrills – a small energizer or snack is ideal here.
• Sports clubs: youth training, tournaments or recreational kicks – this is where people test, share and talk.

Personal handover instead of indiscriminate distribution

What makes Freudebringer special is that the samples come from real people – club members, colleagues, groups of friends. This makes sampling at sporting events credible, approachable and effective.

All-round service for your sampling campaign

You don’t have to worry about (almost) anything. Freudebringer has a network of over 200,000 distribution partners and takes care of planning, coordination, distribution – even photos and feedback.

Conclusion: The moment decides

It’s not about as many contacts as possible, but about the right moment. Sampling at sporting events means being there when emotions, community and attention come together – and that remains in people’s memories.wherever people watch, cheer or even swear together.