As a sampling agency, Freudebringer cooperates with a wide variety of partners across Austria to bring product samples and innovative innovations to the selected target group. There are around 20,000 in total. Freudebringer offers a popular network with its around 500 hairdressers and barbershops, in which distribution is carried out personally and directly from the hairdresser to the customer at the touchpoint.
“Beauty products are particularly popular when we supply our hairdressing network with products,” informs Niko Pabst, Managing Director of Freudbringer. “Of course, everyone is also happy about an innovative free drink, an exciting magazine or a sweet in-between meal.”
Strong feedback about network partners and their customers
Freudebringer cooperates with well-known hairdressing chains, individual entrepreneurs, barbershops and society and trendy hairdressers. The logistics for this are simple and efficient. Up to 100,000 products can be placed monthly.
Everyone likes to make others happy, this also applies to Freudebringer’s network partners. “Our customers like the nice attention,” says hairdresser and Freudebringer partner Alexander Salvatore, “they give us a smile in return and Freudebringer always receives interesting feedback from ladies and gentlemen.”
“We are also happy to read additional information and flyers at the hairdresser; here you have time and leisure,” says Salvatore. Drinks, samples, newspapers and other samples are handed out personally or are available for free at the cash desk or at the table. Due to the good relationship of trust, we are also happy to test one or two unknown products.
Touchpoint sampling works
Distributing products is simply fun and is one of the most popular forms of advertising. This was recently confirmed by the Ambient Meter 2019. Sampling creates a real win-win-win situation. The products delight and surprise the recipient. The wow factor of sampling works. Recipients often express their joy in the form of social media postings – another plus for Joy Bringer customers.
Samples give people a small, subtle taste of a product that makes them want more. Product distribution enables companies to test innovations, packages and new flavors. Around ten percent of the recipients later buy the product they know in the store. This creates trust and increases brand awareness.
Touchpoint sampling creates trust
The special thing about touchpoint sampling with Freudebringer is the handover by trusted people and the unerring selection of partners. “We also always come up with new ideas,” says Pabst. Since COVID-19, there has been security through dispensers at the counter and distribution by post and parcel delivery.
On top of that, for Freudebringer customers who would like to send their products to a selected target group, in addition to the evaluation report, there is the option of integrating further measures such as market research into the overall package. The use of mystery shopping, photo documentation and telephone follow-up guarantees the high quality of the sampling campaigns.
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About bringers of joy
Freudebringer (
https://freudebringer.at/) is a sampling service provider that enters into collaborations with network partners and Product samples are distributed to selected target groups in a targeted manner and without wastage. The network partners include doctors, hairdressing studios, fitness centers, hotels, fashion retailers, yoga studios, tobacconists and many other contacts.
What is unique about Freudebringer is that the samples are handed over personally – the doctor gives the new magnesium product to her patient, the hairdresser gives away a shampoo and the boss distributes rice dishes to her employees during their lunch break. Credibility is created through trust.
Freudebringer has defined 25 target and interest groups for sampling campaigns; these are individually designed and refined for each product. Customers include Henkel, Guhl, Nestlé, Uncle Ben’s, Gasteiner or Almdudler and many more.
If you want to know more about touchpoint sampling, then contact us Contact.
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