The sampling agency Freudebringer publishes the first study on the subject of touchpoint sampling. 101 network partners were surveyed and the results show highly satisfied partners and customers.
“We create real moments of joy,” says Freudebringer managing director Niko Pabst. This is now also shown by a study by Freudbringer, which was carried out among 101 network partners. “Well over 90 percent of our network partners confirm in the current study that they were very satisfied or satisfied with the distribution of the various product samples to their customers,” says Freudebringer managing director Niko Pabst.
Touchpoint sampling, which is still new in Austria and Freudebringer was the first domestic agency to establish this form of advertising nationwide, is the distribution of free product samples by independent brand ambassadors. Freudebringer entrusts its now around 900 ambassadors with a wide variety of products, from sun creams to teas to detergent samples. These are placed in the selected environment relevant to the target group.
There are shampoos, lotions and deodorants to try in all John Harris fitness studios in Austria. “We benefit from the various goodies that we receive from Freudebringer for our members. These small gifts delight our customers and have a big impact on customer loyalty,” says Christian Zöbl, marketing manager at the studios, confirming the results of the study. He looks forward to passing on samples of Freudebringer in the future.
Very high customer satisfaction ratings
The recipients are naturally particularly happy about scented cosmetics, the latest beverage variations or sweet temptations. According to the Freudebringer distribution partner, 97 percent of the recipients who were able to test the latest products in this way were very satisfied or satisfied.
97% of customers are very satisfied or at least satisfied with Touchpoint Sampling[/caption ]
The Freudebringer study is supported by statements from a study with 1,000 participants that was carried out by Post and Marketagent in 2015. When asked “to what extent are samples/product samples generally interesting to you”, 85 percent of those surveyed answered “very or somewhat interesting”.
This agrees with the study by Freudebringer, which shows slightly better results. The Post study also shows that product samples are a “very high incentive” to buy products in the future. Sampling is therefore an efficient tool for sales promotion; Only “recommendation from friends” and a “good price-performance ratio” were rated as even better sales arguments among 17 “purchase incentives”.
Network partners distribute with enthusiasm
Freudebringer enables high-quality trial contacts in the relevant target group with brand-oriented distribution campaigns. “Samples are a personal recommendation from our network partners, who enthusiastically distribute products because they see added value for their customers,” says Pabst, “this creates trust and turns customers of tomorrow into trendsetters.” The company’s development shows that it’s not just the satisfaction of the network partners: soon 1.5 million products distributed, samples from Henkel, L’Oréal, Merz, Guhl or Rituals, a new employee and an agency partner in Germany are the results so far.
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97% of customers are very satisfied or at least satisfied with Touchpoint Sampling[/caption ]
The Freudebringer study is supported by statements from a study with 1,000 participants that was carried out by Post and Marketagent in 2015. When asked “to what extent are samples/product samples generally interesting to you”, 85 percent of those surveyed answered “very or somewhat interesting”.
This agrees with the study by Freudebringer, which shows slightly better results. The Post study also shows that product samples are a “very high incentive” to buy products in the future. Sampling is therefore an efficient tool for sales promotion; Only “recommendation from friends” and a “good price-performance ratio” were rated as even better sales arguments among 17 “purchase incentives”.
