You celebrate the sampling and Promotionagentur bringers of joy from Niko Pabst and Markus Rauer first year on the market with one million products distributed. The promotion agency is setting new trends with a portfolio expansion, online influencing, a German partner, sustainability focus and the joy-bringing goodie bag.
“Together with our network partners, we create moments of joy,” says Niko Pabst, managing director and founder of the Vienna agency Freudebringer, and co-founder Markus Rauer adds: “According to a survey by Marketagent, the distribution of product samples is an efficient tool for sales promotion and Testing new products and receives high popularity as a form of advertising. Freudebringer stands for efficient, target group-specific and cost-effective customer loyalty through product sampling.
The company’s development proves the two joy-bringers right: one million products distributed in the first business year, strong partners such as Henkel, L’Oréal, Merz, Guhl or the Austrian Lotteries, a new employee and an agency partner in German-speaking countries are the balance sheet.
From offline and online influencers
Freudebringer goes directly into the target group’s environment, in fitness centers, driving schools, hairdressers or universities. “We work with credible partners and experts such as doctors, educators and cultural organizations. Strong products are therefore recommended by offline influencers,” says Pabst. A shower gel for sporty men was distributed by football coaches, a skin care product was handed out by a dermatologist or a wellness tea was handed out at the reception of a wellness hotel.
What is new is the cooperation with an influencer agency. This now brings Freudebringer’s products into conversation with influencers online. Freudebringer also offers its customers market research studies that provide information about aspects such as satisfaction or purchase probability.
First steps on the German market and focus on sustainability
The topic of sustainability is also relevant for Rauer and Pabst: “Food, drinks and other products with a minimum shelf life find their way to the target group and are not disposed of, but used for beneficial purposes.”
A special highlight is the partnership with a Hamburg agency. This enables the joy-bringing samples to be distributed on the German market. With the partner agency, package inserts can also be booked via Freudebringer in Austria, Germany and Switzerland. This means you can take your products directly to potential buyers’ homes.
A nice idea is the self-designed joy-bringing goodie bag for the communications industry. Starting in the fall, this will bring a smile to the faces of visitors to events in the advertising and marketing scene with special content. “Our goal in the coming year is to further expand our presence on the Austrian and German markets,” Pabst and Rauer are optimistic about a positive future.
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