Deutsch
When the sun is shining outside, the desire for something new grows and this is exactly where product sampling unfolds its full power. Summer offers countless opportunities to present your product in a target group-specific and emotionally charged way. Whether at a festival, at the lake or on a hotel vacation – Freudebringer ensures that your product is not only seen, but also experienced.
Product sampling in summer
Why summertime is ideal for product sampling
Summer activities get people in the mood. They are open to new impressions, ready to try things out and enjoy sharing their experiences. This is exactly where touchpoint sampling comes in: Products are distributed directly where they become an experience. These can be spas, hotels, events, outdoor areas or sports clubs – always through trusted individuals who ensure a credible handover moment.
“The combination of sunshine, a good mood and surprising attention is ideal for brand experiences with a long-term effect,” explains Niko Pabst, Managing Director of Freudebringer. “Our sampling agency takes products exactly where they trigger enthusiasm – with the wow effect at the point of emotion.”
From the product sample to brand loyalty
The aim of every sampling campaign is clear: your product should be convincing! Through feel, scent, taste or effect. And this is best achieved when the product distribution is personal and thematically appropriate. At Freudebringer, our popular figures such as hairdressers, hotel staff and sports trainers – people your target group trusts – take care of this.
This strategy not only increases brand awareness, but also builds customer loyalty. Many companies also use summer samplings for product launches or as a supplement to digital product marketing.
Sampling with a system: efficient, strategic, sustainable
As an experienced promotion agency, Freudebringer organizes comprehensive sampling campaigns with a focus on efficiency and impact. Our strengths:
- Distribution of product samples via 200,000 network partners in Austria, Germany and Switzerland
- Cost-efficient product distribution compared to classic promoter campaigns
- Evaluation and follow-up for even more insights and repeat purchase rate
- Personal handover during product distribution at the POS or in thematically appropriate locations
And best of all, our network and distribution by trusted individuals create emotional product experiences that not only make the moment memorable, but also the brand.
Conclusion: summertime is sampling time and it works
Whether you want to launch a new drink, advertise a cosmetic product or promote seasonal offers – summer is the ideal time for product sampling in Austria. With Freudebringer as your marketing agency in Austria, you not only get access to the largest Touchpoint network in the DACH region, but also a team that will support you in planning, implementing and evaluating your sampling campaign.
Fancy an unforgettable summer activity?
Then get in touch with Freudebringer now and receive a non-binding offer for your customized sampling campaign!
