Thanks to the collaboration with many different network partners – such as car repair shops, fitness studios, mail order companies and much more. – Companies can now distribute product samples cost-efficiently, in an eye-catching manner and, above all, specifically to the desired target group. The “Freudebringer” agency, founded at the beginning of the year, connects its partners with the right companies and products and brings one thing above all: joy!
Niko Pabst, founder and managing director of the agency 77, which specializes in promotions, established a new range of services on the domestic market at the beginning of February 2017: Freudebringer is a sampling service provider that cooperates with network partners such as driving schools, car repair shops, yoga studios, trading companies, doctors, sports facilities, training centers or cultural institutions. Through these network partners, companies can distribute their products or product samples to the desired target group in a targeted manner and without wastage. “Freudebringer is a real innovation on the domestic market. In some European countries, similar providers have been operating successfully on the market for over 20 years,” explains founder Niko Pabst and adds: “Nothing is as effective in advertising as when potential end consumers can actively test a product. In principle, our offer is very simple: we bring product samples directly to our clients’ target group, even in very large quantities, quickly and cost-effectively. And we prevent the usual wastage through targeted collaboration with network partners with an affinity to the topic. We also take care of the complete logistics and organization of the sampling as well as transparent reporting.”Niko Pabst and Markus Rauer, the founders of the Freudebringer advertising agency
Markus Rauer supports Joy Bringers.
Freudebringer is supported by below-the-line expert Markus Rauer. Rauer founded the below-the-line specialist agency MARA Media more than ten years ago and has been chairman of the board of the Association Ambient Media, Promotion and Digital out of Home (VAMP) for four years. “Due to the constantly new requirements of my customers, but also to always be able to offer my clients something new and to be able to address target groups even more precisely, the Freudebringer concept convinced me so much that I am actively involved here as a shareholder”< /em>, says Rauer.
The name Joybringer says it all.
Pabst explains why the new sampling service provider is called Freudebringer: “We simply bring joy to everyone: Our clients enjoy us because we distribute their product samples directly to their target group and at an extremely competitive price. Our network partners enjoy working with us because they can give their customers valuable products and thereby do something good for their brand. And the end consumers are very happy because they get great and mostly new products to try out.” From Niko Pabst’s point of view, the effect of the product samples distributed to specific target groups is increased by the surprise effect: “We distribute Product samples in unskilled places: when a car breaks down, when a baby is swimming, in the doctor’s office or during a workout. The joy-bringers guarantee product sampling with a wow effect.”
For products that you can see, hear, feel, smell and taste.
And for what type of product sampling is the joy-bringer’s new service particularly suitable from managing director Pabst’s point of view: “Basically, all those products are suitable for sampling from clearly defined target groups that the end consumer first sees, hears, feels, tastes and tastes You have to smell them in order to understand them, especially products in the cosmetics, wellness, home care and food & Beverage.”
About bringers of joy
Freudebringer is a sampling service provider founded in Vienna in February 2017, which enters into collaborations with network partners and, via these network partners, products or product samples in a targeted manner and without wastage to the desired target group distributed. The managing partner of Freudebringer is Niko Pabst, who is also the founder and managing director of the agency 77, which specializes in promotions.
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