Bringing joy with sampling against the throwaway society

In Europe, around 100 kg of food is thrown away per person per year. Another 200 kg of food comes from production, logistics and retail*. These values do not have to be the case. Target group-specific sampling via network partners makes a valuable contribution. It is important to us that the right products reach the “right consumers” in the right target group. If potential customers can test products beforehand and find them to be good, this naturally also reduces the disposal rate. I have a heavier heart when I part with a product I have grown fond of than a bad purchase.

Industry also has to make a contribution.

But it’s not just up to each individual, there are already problems at several points in the production chain. Too much is often produced for seasonal reasons, due to miscalculation, incorrect market assessment, distribution problems, etc. The best before date is quickly approaching and the panic is increasing about pushing the product onto the market. However, this often increases the misery and places it past the target group, destroys the price and thus damages the brand itself. Although the product was sold, in many cases it was a bad purchase and disposal was not prevented. Counteracting disposal through target group sampling ©Freudebringer[/ caption]

Target group-specific sampling can protect the environment and costs.

If the product has not been sold, you can reduce the stock levels by trying to give the product away to various food banks. Once the absorption capacity of the panels has been reached, the product can usually only be disposed of properly. For products that are made from multiple materials, disposal including professional separation can sometimes be more expensive than the production itself. This results in a double loss! Joy Bringers help to save costs and distribute the products to specific target groups at a reasonable price and thus also make a contribution to the environment. So we kill 2 birds with one stone. Before you dispose of products, talk to us, we will find a viable way to work sustainably and sensibly and to conserve valuable resources. Make a non-binding inquiry!   *According to Swedish Institute for Food and Biotechnology (SIK) Gothenburg, Sweden