The Freudebringer sampling agency has successfully established itself on the market. The collaboration with more than 40 strong brand companies, 80 campaigns and 5 million products distributed by cooperation partners brings great joy to founder Niko Pabst, his team and many recipients.
“It seems as if the market was waiting for us,” says Niko Pabst, managing director and founder of the Freudebringer sampling agency. Many companies, especially in the FMCG sector, are continually bringing new products onto the market. “Through our approximately 10,000 cooperation partners, customers can find exactly the right target audience for their new products in order to have attractive samples distributed and made known in a credible environment,” informs Pabst.
The doctor distributes the magnesium product, the fitness trainer distributes the protein drink, the kindergarten teacher distributes the family magazine. “Distribution in a professional and competent environment strengthens the product and increases trust,” says Pabst.
The results of the Ambient Meter 2019 confirm that product samples are well received, bring joy and are actually used. Around 40 percent of 14 to 69 year old Austrians received a sample at least once. Of these, 81 percent tested the sample themselves and 12 percent passed it on. 11 percent bought the product in the shop after the test.
2019: The Freudebringer team is growing
For Niko Pabst, the growth in customers and product test balloons meant expanding his team. Ultimately, an average of 50,000 product samples are distributed per campaign, which requires good logistics and organization.
The special thing about Freudebringer is the precise distribution in the environment of the desired target group by credible partners and experts. In this way, Freudebringer reaches up to 25 target groups such as sports enthusiasts, travelers, children or culture lovers, depending on customer requirements and very personally.
Bringer of joy with a wow effect
A successful concept in 2019 was the distribution of convenience products such as lunch snacks or drinks in the offices of agencies, industrial companies, in retail, in hospitals, on the
Wiener Linien or the ÖBB. Supervisors, the HR department or colleagues distributed the products personally – a nice idea during the lunch break, for breakfast or as a surprise in between.
Freudebringer is always coming up with new ideas for successful distribution campaigns. At Vero Moda or s.Oliver, Persil detergent tabs were included with the purchase. A creative and practical idea that surprised and delighted buyers.
“We always look for that little wow effect for our customers and all the recipients, which is accompanied by a happy smile,” confirms project manager Sarah Lena Fabi. A winter product will soon be delighting guests at ice skating rinks, ski lifts and ski schools – we can look forward to it.
About the touchpoint sampling agency Freudebringer
Freudebringer (
www.freudebringer.at) is a sampling service provider that enters into collaborations with network partners and thus distributes product samples to selected target groups. To the
Network partners include doctors, hairdressing studios, hotels, thermal spas, yoga studios, kindergartens, fitness centers and many more. The protein drink is then distributed, for example, directly by the fitness trainer, the family magazine by the kindergarten teacher or the magnesium supplement by the doctor. This gives the brand additional credibility. Freudebringer has defined 25 target and interest groups for sampling campaigns; these are refined individually depending on the product.
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