Sales planning in retail is currently more difficult than before. Some perishable goods were produced in too large quantities or for events that are now not taking place. The surplus goods and some products with inappropriate labels and designs can no longer be sold and would have to be disposed of. This is exactly where agency boss Niko Pabst and his team offer a sensible and sustainable alternative to bring joy.
“Products shouldn’t be disposed of in a landfill, that would be a shame,” says Niko Pabst, managing director of the Freudebringer sampling agency, “that’s why we offer goods of all kinds to specific target groups at short notice and through our partner networks, such as hairdressers, doctors, sports and fashion retailers “We will soon be able to have restaurants or delivery services distribute again.” In this way, products would be used for their intended purpose, potential consumers would be reached and unnecessary disposal costs would be saved.
“The new framework conditions due to the COVID-19 measures require solidarity and creativity from all of us,” said Pabst. Freudebringer has always focused on sustainability and social responsibility. There are currently a number of possibilities and opportunities.
Drink labels for a sporting event that is not taking place
Some companies in the food and beverage industry have produced specially branded products for some planned event highlights of the year. A well-known producer has already had labels produced with the logo of a major sporting event. However, this was postponed indefinitely in March. What to do with a refreshing drink for an event highlight that isn’t taking place and that retailers might not want to see on the shelves?
“We offer the distribution of these products directly to the desired target group and arouse joy,” informs sampling professional Pabst. Touchpoint sampling is a wonderful way to bring great products to people instead of potentially having to throw them away.
Product sampling is one of the most popular forms of advertising
Who could say no to that? Sampling has been very popular for many years. In this way, companies reach new customers, directly and personally. This creates brand awareness and trust. Samples give people a small, fine taste of a product that makes them want more.
“We arouse curiosity through target group-oriented distribution and the delivery of popular, exciting and new products,” says Niko Pabst. “We work in an organized and targeted manner, and we reach young and old, be it in person or via dispensers, parcel services or home delivery,” Pabst enables a form of marketing that puts a smile on people’s faces.
Product sampling is quick and efficient and can be wonderfully coordinated with other measures. This is how potential customers get to know and love great products. Yesterday Today Tomorrow. At any time.
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About bringers of joy
Freudebringer (
https://freudebringer.at/) is a sampling service provider that enters into collaborations with network partners and Product samples are distributed to selected target groups in a targeted manner and without wastage. This can also be used in times that literally require distance. The network partners currently include doctors, emergency services, the post office, tobacconists, delivery services, online retailers and other partners. Freudebringer has defined 25 target and interest groups for sampling campaigns; these are individually designed and refined for each product. Henkel, Guhl, Nestlé, Uncle Ben’s, Gasteiner, Almdudler and many more rely on joy-bringers.
If you want to know more about touchpoint sampling, then contact us Contact.
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