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Why advertising materials are more than “just decoration” in sampling
In the environment of physical product sampling, be it in hairdressing salons, fitness centers or medical practices, visual accompanying materials are more than just add-ons. Displays & flyers in product sampling make a significant contribution to how a product is perceived and whether it will be remembered.
They provide context, make the brand visible and convey orientation. At the same time, they support credibility when the sample is handed over by a trusted person, a connection that is particularly relevant in the FMCG sector.
Displays & dispensers as structuring elements at the distribution point
The placement of a product is crucial to whether it is noticed, especially in environments with many impressions. Displays and dispensers can direct this perception in a targeted manner.
Freudebringer relies on individually developed solutions that vary depending on the campaign, from simple dispensers for counter areas to eye-catching constructions with integrated branding.
Flyers, brochures and posters – supplementary information, not additional expense
Print materials such as flyers or posters have two central functions in sampling:
- They provide in-depth information about the brand or product.
- They increase the time spent at the touchpoint.
Informative advertising media are particularly relevant in environments such as waiting areas or studios where people have time on their hands. Information on application, origin or promotions can be placed here in a targeted manner.
At Freudebringer, such materials are developed together with the customer on request, both in terms of content and design. In many cases, production is carried out directly by the agency itself to ensure coordination with the display or dispenser.
Holistic campaign planning as a success factor
Whether a flyer or a display contributes to brand perception depends less on the design than on how it is embedded in the overall measure. This is why Freudebringer sees advertising material production as part of a comprehensive sampling logic.
This includes:
- Selection of touchpoints according to target group
- Coordination between product, location and medium
- Logistics and feedback loops
- Downstream market research if required
A poster with a successful design has little effect if it is hung in the wrong place. Conversely, a simple dispenser can work well if it is part of a consistent brand presentation. It is precisely these correlations that are taken into account in campaign planning.
Conclusion: Advertising media are part of the sampling strategy, not accessories
Displays & flyers in product sampling play an important role in brand perception. They structure the physical space, provide information and create recognition value. However, it is crucial that they are not thought of in isolation, but in connection with the target group, product and distribution environment.
Sampling can only be fully effective if the accompanying measures are also carefully designed. Advertising media are not an option in this context, but a necessary addition.
📌 You can find more inspiration on sampling & brand activation on our blog: freudebringer.at/blog
