85% find samples or product samples, i.e. product sampling, interesting. A high level of approval which, according to a Marketagent study, is not surprising. Although people reflect on beautiful pictures, when it comes to purchasing decisions, points such as price/performance or the opportunity to try out a product beforehand are crucial.
People want to experience products.
The most important sensory channel is the kinesthetic one, through which the environment is experienced by touching and feeling. So we have a strong need to “understand” things and products. In addition, it is beneficial if the product can be viewed directly and ideally tasted and smelled before purchase. This makes sampling unbeatable compared to other advertising options. If a product cannot convince through this method of “advertising”, it will not be able to succeed through any other method or will only be able to do so with a great deal of effort.
Product samples are gladly accepted as a small gift or gift.
A lot of time is given to a product sample. Sampling pays off.
Customers are open to new products, especially if they are free and they can test them at their leisure. What particularly stands out about product samples is that potential new customers engage with them and invest time. The main reason is that they usually receive product samples in an unusual environment and this draws particular attention to the new product.
Other answers to the question: “Why are product samples interesting for you?” are interesting:
I can try out products
I can test it in peace at home
Free/there are no costs
I will be made aware of new products
Just a nice surprise/attention
Almost a third of the population has recently received a product sample.
Almost 30% of those surveyed have received a product sample “recently”, so sampling to publicize and test products etc. is a strong trend. Many brand manufacturers have discovered sampling and also use this form of advertising to establish new products, varieties, etc. on the market.
According to the study, sampling is the method of choice for activating potential new customers. Not only the study is convinced of this, but also us. The Freudebringer agency not only gives customers direct access to their target group, but also provides access at an unrivaled price.
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