Influencers in the online world have a strong sales-promoting effect, the reason being a high level of credibility. The Freudebringer promotion agency relies on offline influencers in the below-the-line area and uses the high credibility values of the brand ambassadors.
The phenomenon of influencers is actually nothing new. A person with high credibility recommends a product and thereby influences the (purchasing) behavior of his friends, fans, followers, etc.
The fact that it has been conquering the online world for several years and redirecting media budgets to these channels is something new. The reason for the media budget shift is that trust and identification with certain people sell on social media channels, and not just among teenagers.
Influencers are also popular among the older target group
Even among 30 to 49 year olds, seven percent have already bought a product that they had previously seen from influencers. This is one of the results of the influencer marketing study by Influry and the Federal Association Digital economy.
Among online users who are particularly social media savvy, the proportion of those who have bought a product advertised by influencers is a high 22 percent. A closer look at the target group of 14 to 29 year olds, which will become important for advertisers in the near future, even shows: 30 percent of social media-savvy online users have already bought products advertised by influencers. The numbers show that influencer marketing has a sales-promoting effect.
The younger target group is very interested in topics such as beauty, fashion and food. The older the target group examined, the more interest shifts towards “food”. However, young males are generally most interested in technology.
In general, it turns out that a purchase is most influenced by recommendations from friends. The second most important criterion is the rating of customers on various portals, followed by influencers. Advertisements and TV sports are far behind at the bottom of the influence field.
Austrians trust influencers in the offline world
According to a GFK study, Austrians’ trust in certain professional groups in the offline world was asked. The fire brigade, nurses and doctors are far ahead at almost 90%. A value that the highly praised online world of influencers is far from being able to match. And that’s exactly where the concept of the Freudebringer promotion agency comes in. Freudebringer uses the credibility of influencers from the offline world with their outstanding trust values and wins these offline influencers as brand ambassadors for products.
If the doctor with high credibility values presents the new skin cream, it obviously has a highly sales-promoting effect. When the fitness trainer presents a fitness product or the kindergarten teacher presents the new family magazine, of course.
The sampling and promotion agency Freudebringer offers almost 20,000 so-called touchpoints in its network through which products can be distributed to specific target groups and with a high level of credibility and therefore describes itself as the offline influencer agency in Austria.
Deutsch
If the doctor with high credibility values presents the new skin cream, it obviously has a highly sales-promoting effect. When the fitness trainer presents a fitness product or the kindergarten teacher presents the new family magazine, of course.
The sampling and promotion agency Freudebringer offers almost 20,000 so-called touchpoints in its network through which products can be distributed to specific target groups and with a high level of credibility and therefore describes itself as the offline influencer agency in Austria.
