With more than 200 sports facilities and network partners in the sports retail sector, up to 50,000 product samples reach a sports-loving target group in person.
“We cooperate with the largest network of sports facilities and sports clubs in Austria,” says agency boss Niko Pabst. Whether in the tennis club, in the yoga studio, on the soccer or beach volleyball court or in the climbing park – Freudebringer works with around 200 partners across Austria.
Pabst, who is also managing director of the
Marketing Club Austria, is pleased about the ever-growing interest in product distribution. In sports facilities, the touchpoint for sports-loving people, chilled energy drinks were distributed as well as protein bars, perfumes, magnesium preparations or deodorants, lotions and care creams. The special thing about sampling in sports facilities is the great diversity and high section potential according to target groups, sports and lifestyle.
“We are very pleased about the cooperation with Freudebringer,” says Gottfried Gassenbauer, chairman of the
Sportcenter Donaucity. “What’s special for us is when we can say thank you to people. This can be expressed wonderfully by giving away small things so that the thank you can be felt.” A win-win-win situation for the club, the athletes and the distributing company.
If the distribution campaign is then reflected on social media, the presence and attention for a product increases even more. Pabst believes that this is a benefit, especially for sports clubs with a large fan base and many supporters. Joy and fun and fans, that brings loyal customers.
2019: Freudebringer distributes five million samples
The Freudebringer agency is constantly expanding its partner network for touchpoint sampling. The industries are extremely diverse and range from tourism to sports to fashion retail, from hardware stores to medical cooperatives. Around five million product samples were passed on via these channels last year.
“Everyone likes to try things out. We want to smell, taste or simply hold a new product in our hand,” laughs Freudebringer project manager Sarah Lena Fabi, “that’s exactly what we ensure and our distribution campaigns are right in the middle of the target group’s individual environment.”
The products are passed on there by people you trust; especially in sports facilities and clubs, trainers and athletes often know each other for many years. A big advantage, because ultimately distribution by trusted people represents a real incentive to buy, as the AmbientMeter study 2019 confirms.
Cooperation with Hamburg agency
A special highlight for Freudebringer since 2019 has been the cooperation with a Hamburg agency. This means that Freudebringer is also entering the German market, a space with a lot of potential. “We want to give joy there too, and to exactly the right target person and with diverse samples. “That makes us and our customers want more,” Niko Pabst is convinced.
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About the Freudebringer advertising agency
Freudebringer (
https://freudebringer.at/) is a sampling service provider or a promotion agency, who enters into collaborations with network partners and distributes product samples to selected target groups in a targeted manner and without wastage. The network partners include doctors, hairdressing studios, fitness centers, hotels, fashion retailers, yoga studios, tobacconists and many other contacts.
What is unique about Freudebringer is that the samples are handed over personally – the doctor gives the new magnesium product to her patient, the hairdresser gives away a shampoo and the boss distributes rice dishes to her employees during their lunch break. Credibility is created through trust.
Freudebringer has defined 25 target and interest groups for sampling campaigns; these are individually designed and refined for each product. Customers include Henkel, Guhl, Nestlé, Uncle Ben’s, Gasteiner or Almdudler and many more.
If you want to know more about touchpoint sampling, then contact us Contact.
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