Sampling directly at the touchpoint: Freudebringer distributes products in the largest hairdresser, barbershop and beauty distribution network in Austria
The promotion agency
Freudebringer cooperates with more than 30,000 partners across Austria and addresses selected target groups with its sampling service. A popular network for sampling campaigns are the numerous hairdressers and barbershops in urban and rural areas in Austria and Germany. Here, customers are delighted with products and product samples from the beauty and cosmetics industry, but also with drinks and magazines, which can be tried and tested in peace and quiet in a familiar environment.
Nice attention brings joy
Up to 100,000 products can be distributed and placed monthly across hairdressing chains, individual companies, barbershops and a number of society and trendy hairdressers in Austria alone. Logistics, mystery shopping and an end customer survey are also set up and implemented by the agency. “Our customers like nice touches, this includes espresso as well as product samples,” says hairdresser and joy-bringing partner Alexander Salvatore, “our hairdresser partners personally pass the products on to their customers and put a smile on their faces, which is what people have at the hairdresser “We have the time and leisure to read additional information and engage with the brand,” adds Niko Pabst, managing director of the Freudebringer agency. Whether beauty creams, perfumes, drinks or newspapers. The samples are diverse and each one is popular. Thanks to the good relationship of trust, people are also happy to try out one or two unknown products. At the same time, the feedback comes back to the provider via
Freudebringer.
Touchpoint sampling works
Sampling creates a win-win-win situation. The cooperation partner is happy to give gifts to its customers. The client can distribute his products in the market and the products will delight and surprise future customers and customers of the network partners. The wow factor of sampling works. Samples give people a small, subtle taste of a product that makes them want more. One in ten people later buys the tested product in the store. This creates trust and increases brand awareness. In the best case scenario, recipients express their joy – be it in the form of a recommendation or a nice post. Earned media is a special benefit for Freudebringer’s customers.
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