The Freudebringer sampling agency continues to offer customers the opportunity to distribute products and samples. So we continue to enjoy nice attention in everyday life.
“We do our best even in challenging times,” says Niko Pabst, managing director and founder of the Freudebringer sampling agency. The agency, which distributes products and product samples to selected target groups, continues to surprise and delight us in everyday life.
Samples, such as new drinks, shampoos or detergent tabs, are now included in the package for products that are ordered online and brought to the door by delivery services. A particularly nice example are the thank you goodie bags that are currently being handed out by Freudebringer, contact-free of course, to doctors, emergency services and nursing staff.
“There are professional groups that are particularly challenged at the moment, so it’s nice to make a positive contribution,” says Pabst, who also sets initiatives as managing director of the Marketing Club Austria. There are already results from an initial survey on the effects of COVID-19 on the industry (
https:/ /marketingclub.at/news/umfrage-zum-coronavirus-und-seine-auseffekten).
Distribution of products “at a distance”
Freudebringer employees are working from home. But the good news: the agency continues to bring joy and works for product sampling campaigns, including using dispensers instead of a personal delivery. The dispensers can be placed on counters in tobacconists, for example. A personal handover is not necessary and everyone takes a little joy home with them.
One advantage of the sampling campaigns offered is that booked campaigns take place and products with an expiry date simply reach the target group in new ways and via other channels instead of being disposed of in the current situation.
Set an example with product distributions
“Now it’s important to be creative and continue to arouse positive emotions – albeit at a respectful distance,” Niko Pabst is convinced. “Companies can set an example with free products and innovations: we are there for you right now, even in difficult times.” . It’s nice to see when everyone comes together a little and we can make each other smile.
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About bringers of joy
Freudebringer (
https://freudebringer.at/) is a sampling service provider that enters into collaborations with network partners and Product samples are distributed to selected target groups in a targeted manner and without wastage. This can also be used in times that literally require distance. The network partners currently include doctors, emergency services, the post office, tobacconists, delivery services, online retailers and other partners. Freudebringer has defined 25 target and interest groups for sampling campaigns; these are individually designed and refined for each product. Henkel, Guhl, Nestlé, Uncle Ben’s, Gasteiner, Almdudler and many more rely on joy-bringers.
If you want to know more about touchpoint sampling, then contact us Contact.
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