The sampling agency Freudebringer inspires new customers with products that are distributed in the beauty scene. Up to 200,000 selected samples are distributed in more than 400 day spas, beauty salons, fitness centers, make-up and tanning salons.
The wow effect of selected samples at the touchpoint for beauty and wellness particularly often reaches women with body consciousness who enjoy taking care of their appearance. “This target group appreciates high-quality products and is willing to pay more for product highlights,” says
Niko Pabst, founder and managing director of the sampling agency Freudebringer.
When it comes to distributing various new and innovative beauty and health products, such as creams, tonics, ointments and the like, these can be tested on site, for example during or at the end of the treatment with a thank you. A special feature for distribution campaigns in spas, fitness centers and salons is the possibility for companies to select according to purchasing power, gender or age.
Freudebringer now has an overall network of around 20,000 partners across many industries across Austria and distributes several million samples and products every year. “Our options for selecting target groups are exceptional and are continually growing. Together with our customers, we look for the right network for professional distribution and take care of well-functioning logistics. The variety of companies whose products we distribute is growing rapidly,” says Pabst happily.
Attention creates trust
“Some products you simply have to test, touch, smell, feel and experience with all your senses,” says Christian Zöbl, marketing manager at
John Harris, “ It is a great need for us to provide competent and individual support to our customers who place their trust in us. A small gift together with a friendly smile is perceived as particularly pleasant and is always gladly accepted.”
The special thing about touchpoint sampling with Freudebringer is that it is handed over by trusted people and credible partners who are also often influencers and can inspire.
Freudebringer offers corporate customers such as Guhl, Rituals, Uncle Ben’s, MARS Austria, NÖM or Merz Consumer Care a creative range of services, evaluation reports for each sampling campaign and other measures such as market research, integrated into the overall package. The quality of the distributions is further increased through the use of mystery shopping, photo documentation or telephone follow-up. The integration of social media measures is also part of the offer.
“At the same time, we pay attention to safe distribution,” says Freudebringer project manager Sarah Lena Fabi. Since COVID-19, there has been increased sampling with dispensers at the counter and postal or parcel deliveries.
The cooperation with a Hamburg agency offers market expansion with opportunities in Germany and Switzerland. “We want to bring joy there too and put a smile on people’s faces with a wide range of samples and products. “These make the recipients, our partners and corporate customers want more,” Niko Pabst is convinced.
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About the Freudebringer advertising agency
Freudebringer (
https://freudebringer.at/) is a sampling service provider or a promotion agency, who enters into collaborations with network partners and distributes product samples to selected target groups in a targeted manner and without wastage. The network partners include doctors, hairdressing studios, fitness centers, hotels, fashion retailers, yoga studios, tobacconists and many other contacts.
What is unique about Freudebringer is that the samples are handed over personally – the doctor gives the new magnesium product to her patient, the hairdresser gives away a shampoo and the boss distributes rice dishes to her employees during their lunch break. Credibility is created through trust.
Freudebringer has defined 25 target and interest groups for sampling campaigns; these are individually designed and refined for each product. Customers include Henkel, Guhl, Nestlé, Uncle Ben’s, Gasteiner or Almdudler and many more.
If you want to know more about touchpoint sampling, then contact us Contact.
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