Breakfast as an ideal FMCG touchpoint When the smell of freshly baked goods wafts through the bakery, it is exactly the right time to make an impact with brand messages. Our distribution showed that referral marketing with product samples works best where people are open to new things, such as when picking up bread. In
On World Animal Day, our very special sampling campaign in Switzerland showed how much impact small gestures can have. Dog snacks were distributed at over 300 locations throughout the country – not anonymously, but personally. From people you trust. And with a touching message: Adopt instead of buy.Touchpoint Sampling became a mouthpiece for animal welfare
Shared experiences as the ideal setting for sampling Major sporting events bring people together: to share in the excitement during the lunch break, at public viewings or in a club environment. This is exactly where situations arise in which products are tested attentively, openly and often together. Sampling at sporting events makes use of this
Why sustainability is important in sampling Companies are under increasing pressure to design marketing measures that are not only effective but also resource-efficient. Sustainable sampling offers a practical solution here: instead of producing new samples, existing surpluses, seasonal residual quantities or products shortly before expiry are put to good use. This creates valuable brand experiences
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