Shared experiences as the ideal setting for sampling Major sporting events bring people together: to share in the excitement during the lunch break, at public viewings or in a club environment. This is exactly where situations arise in which products are tested attentively, openly and often together. Sampling at sporting events makes use of this
Why sustainability is important in sampling Companies are under increasing pressure to design marketing measures that are not only effective but also resource-efficient. Sustainable sampling offers a practical solution here: instead of producing new samples, existing surpluses, seasonal residual quantities or products shortly before expiry are put to good use. This creates valuable brand experiences
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