First impressions count, even when sampling A cool flyer, a well thought-out product display or an eye-catching poster are not just decorative items. They are often the very first point of contact with your brand presence at the point of sale. And as the saying goes? You never get a second chance to make a
Fan time = rehearsal time – the perfect moment for sampling at sporting events Sampling at sporting events is not just an activity on the sidelines, but a social experience. People watch games together, meet in the park or celebrate at major broadcasts. People eat, drink and laugh – this is exactly where brands have
Sampling with purpose – how sustainable marketing works Sustainable sampling is more than a trend, it’s a statement. At Freudebringer, we focus on resource-saving sample distribution that does not require the production of new products. Instead, we work with surplus products, seasonal leftovers or goods about to expire, creating meaningful, environmentally friendly sampling experiences. Sustainably
Discover new touchpoints through targeted community sampling Whether yoga studio, florist or canoe rental: touchpoint sampling in niche communities offers enormous opportunities to place samples exactly where they will have maximum impact. Small, clearly defined target groups in particular show high engagement rates if they are addressed authentically and precisely. Why niche communities are perfect
Whether in Germany, Austria or Switzerland – if you want to build brand awareness in the entire DACH region, there is no way around clever product sampling. Even better: product sampling in the DACH region with Freudebringer as an experienced sampling agency allows you to plan the entire campaign centrally. Efficient, targeted and perfectly tailored to your target group.
The start of the semester is the ideal time to reach students as a target group for product sampling. Thousands of young people are starting a new phase in their lives, are open to new things and are particularly receptive to free samples. This is exactly where clever brands come in to make initial contacts
NÖM Fasten Touchpoint Sampling meets conscious lifestyle Experience the fasting period consciously – exactly where exercise and nutrition play a central role. This is why we have optimally positioned NÖM Fasten with our touchpoint sampling approach in premium fitness studios such as John Harris Fitness and Holmes Place Austria. Targeted placements enabled the brand to
Why sample campaigns must be measurable Samples are a key sales promotion tool. They play a decisive role in product marketing and direct marketing when it comes to acquiring new customers and retaining existing customers. But how successful is a sampling campaign really? In order to fully exploit the potential and prove the ROI, targeted
Autumn sampling ideas with sales-promoting measures When the leaves fall and the days get cooler, it’s not just nature that changes, but also people’s consumer behavior. Now is the perfect time for brands to attract new customers or surprise existing customers with targeted sampling campaigns using sales promotion measures such as free samples in the
At a time when consumers are inundated with countless advertising messages every day, trust is the new currency in marketing. Traditional forms of advertising are losing credibility – genuine recommendations, on the other hand, are gaining. This is exactly where product sampling comes in: It is much more than just handing out test products. It
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