Why advertising materials are more than “just decoration” in sampling In the environment of physical product sampling, be it in hairdressing salons, fitness centers or medical practices, visual accompanying materials are more than just add-ons. Displays & flyers in product sampling make a significant contribution to how a product is perceived and whether it will
Shared experiences as the ideal setting for sampling Major sporting events bring people together: to share in the excitement during the lunch break, at public viewings or in a club environment. This is exactly where situations arise in which products are tested attentively, openly and often together. Sampling at sporting events makes use of this
Why sustainability is important in sampling Companies are under increasing pressure to design marketing measures that are not only effective but also resource-efficient. Sustainable sampling offers a practical solution here: instead of producing new samples, existing surpluses, seasonal residual quantities or products shortly before expiry are put to good use. This creates valuable brand experiences
New potential through community sampling Whether yoga studio, florist or canoe rental: sampling in niche communities gives brands the opportunity to address target groups in their familiar environment. Smaller, clearly defined groups in particular are characterized by a high willingness to interact and recommend. The advantage: products are not distributed at random, but where interests
Whether in Germany, Austria or Switzerland – if you want to build brand awareness in the entire DACH region, there is no way around clever product sampling. Even better: product sampling in the DACH region with Freudebringer as an experienced sampling agency allows you to plan the entire campaign centrally. Efficient, targeted and perfectly tailored to your target group.
The start of the semester is the ideal time to reach students as a target group for product sampling. Thousands of young people are starting a new phase in their lives, are open to new things and are particularly receptive to free samples. This is exactly where clever brands come in to make initial contacts
NÖM Fasten Touchpoint Sampling meets conscious lifestyle Experience the fasting period consciously – exactly where exercise and nutrition play a central role. This is why we optimally positioned the fasting drink from our customer NÖM with our touchpoint sampling approach in premium fitness studios such as John Harris Fitness and Holmes Place Austria. Targeted placements
Why sample campaigns must be measurable Samples are a key sales promotion tool. They play a decisive role in product marketing and direct marketing when it comes to acquiring new customers and retaining existing customers. But how successful is a sampling campaign really? In order to fully exploit the potential and prove the ROI, targeted
Autumn sampling ideas with sales-promoting measures When the leaves fall and the days get cooler, it’s not just nature that changes, but also people’s consumer behavior. Now is the perfect time for brands to attract new customers or surprise existing customers with targeted sampling campaigns using sales promotion measures such as free samples in the
At a time when consumers are inundated with countless advertising messages every day, trust is the new currency in marketing. Traditional forms of advertising are losing credibility – genuine recommendations, on the other hand, are gaining. This is exactly where product sampling comes in: It is much more than just handing out test products. It
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