The sampling agency Freudebringer cooperates with more than 150 yoga studios and thus targets a body-conscious target group that values sustainability.
“Yoga is a clear trend. By cooperating with many very different yoga studios, we are reaching out to a target group that is difficult to reach with other forms of advertising,” says promotion agency boss Niko Pabst. Yoga lovers value sustainable and organic products. Pabst and his team find your 150 partners in the urban, stylish yoga loft, in retreats and fitness centers.
“Here in particular we are particularly close to customers, because the handover is very personal from the teacher to his yoginis,” says Freudebringer project manager Sarah Lena Fabi, after all, she herself regularly attends units for relaxation, stretching and strengthening. “We distribute body lotions, shampoos, drinks – more than 30,000 samples were given away last year,” adds Pabst, who also likes the trend sport of yoga and likes to relax on the mat.
Product distribution with a wow effect
The joy is great every time. “Yoga, practice and relaxation open people up and I am happy about the happy faces after a session. It’s nice when I can say thank you with a nice and meaningful gift,” says yoga teacher Birgit.
If the distribution campaign is then reflected in social media, the presence and attention for a product continues to grow. Leisure, sport and joy, that’s what brings loyal customers. The selection of studios is made individually. Yoga offers a very special highlight with the distribution of products to pregnant women and expectant mothers. Good vibes for good products in a special environment.
The highlights of Freudebringer sampling
Ultimately, the very personal distribution at the touchpoint by trusted people increases credibility and is a real incentive to buy. This was also confirmed by the 2019 AmbientMeter study by the media agency TMC.
“People like to try things out. They want to test new products and perceive them with all their senses,” explains project manager Fabi, “and with our distribution campaigns we are in the middle of the target group’s environment and often in very special niches.”
Of course, professional logistics, precise target group selection, the individual composition of distribution partners and a detailed follow-up report are part of the concept. On top of that, the Viennese sampling agency organizes various market research opportunities, digital “hyper local social targeting” via social online media and, together with a Hamburg agency, distributes products and samples throughout the German-speaking region, if desired.
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About the Freudebringer advertising agency
Freudebringer (
https://freudebringer.at/) is a sampling service provider or a promotion agency, who enters into collaborations with network partners and distributes product samples to selected target groups in a targeted manner and without wastage. The network partners include doctors, hairdressing studios, fitness centers, hotels, fashion retailers, yoga studios, tobacconists and many other contacts.
What is unique about Freudebringer is that the samples are handed over personally – the doctor gives the new magnesium product to her patient, the hairdresser gives away a shampoo and the boss distributes rice dishes to her employees during their lunch break. Credibility is created through trust.
Freudebringer has defined 25 target and interest groups for sampling campaigns; these are individually designed and refined for each product. Customers include Henkel, Guhl, Nestlé, Uncle Ben’s, Gasteiner or Almdudler and many more.
If you want to know more about touchpoint sampling, then contact us Contact.
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