Author Archives: freude

More than just decoration: why displays, flyers & posters shape your brand image

Mehr als Deko: Warum Displays, Flyer & Plakate dein Markenbild prägen

First impressions count, even when sampling A cool flyer, a well thought-out product display or an eye-catching poster are not just decorative items. They are often the very first point of contact with your brand presence at the point of sale. And as the saying goes? You never get a second chance to make a

Sampling at sporting events: when your product ends up in the middle of a fan moment

Das globale Fußball-Highlight 2026:

Fan time = rehearsal time – the perfect moment for sampling at sporting events Sampling at sporting events is not just an activity on the sidelines, but a social experience. People watch games together, meet in the park or celebrate at major broadcasts. People eat, drink and laugh – this is exactly where brands have

Outdoor sampling in summer: how brands score points with sport and sunshine

Outdoor-Sampling im Sommer: 
Wie Marken mit Sport und Sonne punkten

How outdoor sampling works for summer activities When people are outdoors, they are open to new things, especially if they are refreshing, active and surprising. This is exactly where Outdoor sampling in summer free samples are handed out at the perfect moment – not at the point of sale, but in the middle of life.

Sustainable sampling: conserving resources, making an impact

Nachhaltiges Sampling: Ressourcen schonen, Wirkung erzielen

Sampling with purpose – how sustainable marketing works Sustainable sampling is more than a trend, it’s a statement. At Freudebringer, we focus on resource-saving sample distribution that does not require the production of new products. Instead, we work with surplus products, seasonal leftovers or goods about to expire, creating meaningful, environmentally friendly sampling experiences. Sustainably

How to keep your brand in people’s minds: Sampling through product samples at the point of care

So bleibt deine Marke im Kopf: Sampling durch Produktproben am Point of Care

How sampling creates real brand experiences through product samples Sampling through product samples is more than classic direct marketing, it is an immediate experience. In the distribution of Freudebringer and Care Lab, the functional drink “Care Water” was brought to conscious wellness locations such as yoga studios, hairdressing salons and day spas as a free

Targeted use of sampling in niche communities

Sampling in Nischen-Communitys gezielt 
einsetzen:  Verteile hier deine Proben

Discover new touchpoints through targeted community sampling Whether yoga studio, florist or canoe rental: touchpoint sampling in niche communities offers enormous opportunities to place samples exactly where they will have maximum impact. Small, clearly defined target groups in particular show high engagement rates if they are addressed authentically and precisely. Why niche communities are perfect

Product sampling in the restaurant as a touchpoint: enjoyment meets brand moment

Produktsampling im Restaurant als Touchpoint: Genuss trifft Markenmoment

Great taste doesn’t need much, especially if it is experienced at the right moment. A unique sampling campaign made just that possible: a popular tuna brand met one of the most effective touchpoints of all – the restaurant. Product sampling in the restaurant: why it’s an ideal place Restaurants are more than just places to

Product sampling in the DACH region: more reach, less effort

Produktsampling im DACH-Raum: Mehr Reichweite, weniger Aufwand

Whether in Germany, Austria or Switzerland – if you want to build brand awareness in the entire DACH region, there is no way around clever product sampling. Even better: product sampling in the DACH region with Freudebringer as an experienced sampling agency allows you to plan the entire campaign centrally. Efficient, targeted and perfectly tailored to your target group.

Students as a target group for product sampling: making the most of the start of the semester

Studenten als Zielgruppe für Produktsampling- Semesterbeginn optimal nutzen

The start of the semester is the ideal time to reach students as a target group for product sampling. Thousands of young people are starting a new phase in their lives, are open to new things and are particularly receptive to free samples. This is exactly where clever brands come in to make initial contacts

NÖM Fasten: How touchpoint sampling with yoga socks and mats becomes a brand moment

NÖM Fasten: Wie Touchpoint-Sampling mit Yoga Socken und Matten zum Markenmoment wird

NÖM Fasten Touchpoint Sampling meets conscious lifestyle Experience the fasting period consciously – exactly where exercise and nutrition play a central role. This is why we have optimally positioned NÖM Fasten with our touchpoint sampling approach in premium fitness studios such as John Harris Fitness and Holmes Place Austria. Targeted placements enabled the brand to

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