Breakfast as an ideal FMCG touchpoint When the smell of freshly baked goods wafts through the bakery, it is exactly the right time to make an impact with brand messages. Our distribution showed that referral marketing with product samples works best where people are open to new things, such as when picking up bread. In
Trust, timing, relevance: this is how product samples achieve their full effect! How do you take a product with added value that needs to be explained to exactly where it is most needed?We did just that for a manufacturer of concentration capsules: a sampling campaign that could not be more targeted: 16,800 product samples at
On World Animal Day, our very special sampling campaign in Switzerland showed how much impact small gestures can have. Dog snacks were distributed at over 300 locations throughout the country – not anonymously, but personally. From people you trust. And with a touching message: Adopt instead of buy.Touchpoint Sampling became a mouthpiece for animal welfare
If you want to reach pet owners, you need more than traditional advertising, namely genuine proximity, trust and a concept that works in the right place. This is exactly what we achieve with targeted product sampling: over 2,060 animal-related partners in Austria alone ensure that brands end up where they are really needed – in
Why advertising materials are more than “just decoration” in sampling In the environment of physical product sampling, be it in hairdressing salons, fitness centers or medical practices, visual accompanying materials are more than just add-ons. Displays & flyers in product sampling make a significant contribution to how a product is perceived and whether it will
Shared experiences as the ideal setting for sampling Major sporting events bring people together: to share in the excitement during the lunch break, at public viewings or in a club environment. This is exactly where situations arise in which products are tested attentively, openly and often together. Sampling at sporting events makes use of this
Why sustainability is important in sampling Companies are under increasing pressure to design marketing measures that are not only effective but also resource-efficient. Sustainable sampling offers a practical solution here: instead of producing new samples, existing surpluses, seasonal residual quantities or products shortly before expiry are put to good use. This creates valuable brand experiences
New potential through community sampling Whether yoga studio, florist or canoe rental: sampling in niche communities gives brands the opportunity to address target groups in their familiar environment. Smaller, clearly defined groups in particular are characterized by a high willingness to interact and recommend. The advantage: products are not distributed at random, but where interests
Why restaurants are a relevant sampling location Restaurants are places where people not only eat, but also spend time, discover and enjoy. This is precisely why they are particularly suitable for product sampling in restaurants: consumers are relaxed, attentive and open to new impressions. While traditional advertising formats are often overlooked, the personal handover by
Whether in Germany, Austria or Switzerland – if you want to build brand awareness in the entire DACH region, there is no way around clever product sampling. Even better: product sampling in the DACH region with Freudebringer as an experienced sampling agency allows you to plan the entire campaign centrally. Efficient, targeted and perfectly tailored to your target group.
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