Freudebringer is starting its ninth financial year with nine new brands: the focus on targeted touchpoints, genuine product experiences and measurable impact Touchpoint sampling vs. traditional sampling: the decisive difference Classic sampling often follows the principle:distribute a lot and hope for an effect. Touchpoint sampling works in a fundamentally different way: Whether in the gym,
Breakfast as an ideal FMCG touchpoint When the smell of freshly baked goods wafts through the bakery, it is exactly the right time to make an impact with brand messages. Our distribution showed that referral marketing with product samples works best where people are open to new things, such as when picking up bread. In
Trust, timing, relevance: this is how product samples achieve their full effect! How do you take a product with added value that needs to be explained to exactly where it is most needed?We did just that for a manufacturer of concentration capsules: a sampling campaign that could not be more targeted: 16,800 product samples at
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