Category Archives: Austria

Referral marketing touchpoint sampling: Why FMCG brands will rely on trust in 2026

Empfehlungsmarketing Touchpoint Sampling FMCG: Warum Marken 2026 auf Vertrauen setzen

Freudebringer is starting its ninth financial year with nine new brands: the focus on targeted touchpoints, genuine product experiences and measurable impact Touchpoint sampling vs. traditional sampling: the decisive difference Classic sampling often follows the principle:distribute a lot and hope for an effect. Touchpoint sampling works in a fundamentally different way: Whether in the gym,

How touchpoint sampling works in the bakery: personal product samples at exactly the right moment

So wirkt Touchpoint-Sampling in der Bäckerei: Persönliche Produktproben im genau richtigen Moment

Breakfast as an ideal FMCG touchpoint When the smell of freshly baked goods wafts through the bakery, it is exactly the right time to make an impact with brand messages. Our distribution showed that referral marketing with product samples works best where people are open to new things, such as when picking up bread. In